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Non-Tech : OAKLEY- NYSE:OO

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To: alan zee who wrote (156)2/12/1997 12:54:00 PM
From: Sam   of 1383
 
Some news out on OO......

Feshbach Brothers Initiates Coverage of Oakley Inc. with a BUY Rating; A
12-Page Report has been Released

PALO ALTO, CALIF. (Feb. 12) BUSINESS WIRE -Feb. 12, 1997--Feshbach
Brothers Analyst Clayton Philip Fisher initiated coverage of Oakley
Inc. with a BUY rating.

Oakley Inc. (NYSE:OO) is an innovation-driven designer, manufacturer
and distributor of high-performance sunglasses and goggles.

With the inventory problems at Sunglass Hut, Oakley's largest customer,
and the sluggish environment in the premium sunglass market, the stock
has fallen to very attractive levels. Fisher cited new product
introductions in late 1996 and 1997 which should provide upside
surprises, especially to average selling price.

Comparable store sales should improve due to easier comparisons
starting in March. Feshbach Brothers is estimating EPS of $.61 for
fiscal 1997 and $.77 for fiscal 1998.

Feshbach Brothers Investors Services Inc. is a research boutique
providing a high level of investment banking and brokerage services to
institutions and corporations.

For further information or a copy of the report please contact:

Institutional Sales: Kevin Carter, 415/688-3119
Eileen Miller, 415/688-3137

Kevin Mirise, 415/688-3157

Trading Room: Tom Fehr, 415/688-3115 -0-

The information contained herein is based upon sources and data which
Feshbach Brothers believe to be reliable but is not guaranteed by
Feshbach Brothers and is not considered to be all inclusive.

Feshbach Brothers Investor Services Inc. and/or its affiliates,
individual stockholders and/or members of their families may have a
position in the securities mentioned and may make purchases and/or
sales from time to time in the open market or otherwise. Opinions
expressed are our present opinions only and are subject to change
without notice.

--30--cmf/sf*

CONTACT: Feshbach Brothers
Kevin Carter, 415/688-3119

Eileen Miller, 415/688-3137
Kevin Mirise, 415/688-3157

Tom Fehr, 415/688-3115

KEYWORD: CALIFORNIA

INDUSTRY KEYWORD: APPAREL/TEXTILES RETAIL REPEATS: New York
212-752-9600 or 800-221-2462; Boston 617-236-4266 or

800-225-2030; SF 415-986-4422 or 800-227-0845; LA 310-820-9473
Today's News On The Net - Business Wire's full file on the Internet

with Hyperlinks to your home page.
URL: businesswire.com

Sam
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