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Technology Stocks : Booking Holdings (formerly Priceline)
BKNG 5,488+0.8%Jan 9 9:30 AM EST
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To: Mark Davis who wrote (31)3/1/1999 6:35:00 PM
From: Eric Shih  Read Replies (1) of 2743
 
I wouldn't worry too much about the "customer affinity" program. There is no way to be a so-called Priceline.com "customer" because there is no registration process at priceline. Priceline is just trying to promote their services along with the IPO. Just another fancy marketing tactic underlying an IPO.
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