Texas Instruments Makes Digital Revolution Affordable
New DSPs Provide Cost-Effective, High-Performance Digital Underpinnings for Cutting-Edge Automotive and Consumer Electronics Products
HOUSTON, March 1 /PRNewswire/ -- Texas Instruments (TI) (NYSE: TXN - news) today announced two new digital signal processors (DSPs) that will make ultra high- end electronics products, such as voice-interactive home appliances, next- generation arcade-quality video games, and collision-alert systems in cars, accessible to the average consumer. TI's engineering excellence and innovation make it possible for the first time to offer these precision DSPs at price points low enough to make leading-edge consumer electronics, such as professional-quality audio, affordable.
''The price and features of TI's new chip make it attractive for use in many consumer audio products,'' said Dr. Paul Beckmann, senior research engineer, Bose Corporation. ''This will bring the benefits of digital signal processing to a wider range of Bose products.''
''For the first time, high-end consumer products - things that most people have seen only in the movies and at consumer electronics shows - will be in reach of the average consumer,'' said Michael Hames, TI vice president and DSP worldwide manager. ''TI is committed to continued innovation and growth that will positively impact our customers' business. The cost-effectiveness of our DSP technology, along with our complementary analog devices, will enable our customers to create and sell affordable and lifestyle-improving products.''
Among TI's target customers for this technology are automobile manufacturers, medical equipment makers and consumer electronics developers - to name just a few. The new products are designed to enable these manufacturers to bring products to market more quickly in these highly competitive markets. DSP analyst firm Forward Concepts estimates the DSP market to grow at a 31 percent compound annual growth rate (CAGR) from 1998 to 2003. DSPs are currently the fastest-growing segment of the semiconductor industry.
The new products include the TMS320VC33, which at $5 is the industry's lowest-priced floating-point DSP, and the TMS320C6711, the newest device based on the TMS320C6000 architecture, the industry's highest-performing DSP platform.
The worldwide leader and pioneer in digital signal processing solutions since 1982, Texas Instruments provides innovative DSP and mixed signal/analog technologies to more than 30,000 customers in the computer, wireless communications, networking, Internet, consumer, digital motor control and mass storage markets worldwide. To help customers get to market faster, TI offers easy-to-use development tools and extensive software and hardware support, enhanced by its extensive network of third party DSP solutions providers that produce more than 1,000 products using TI technology.
Texas Instruments Incorporated is a global semiconductor company and the world's leading designer and supplier of digital signal processing solutions, the engines driving the digitization of electronics. Headquartered in Dallas, Texas, the company's businesses also include materials and controls, educational and productivity solutions, and digital imaging. The company has manufacturing or sales operations in more than 25 countries.
SOURCE: Texas Instruments |
