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To: Scumbria who wrote (75038)3/2/1999 1:56:00 AM
From: Paul Engel   of 186894
 
SCUMbria - Re: "So what happens when they buy the PIII, take it home, and connect it to the internet through their 56K modem? "

They can get fast 3D visualization from the Sharper Image:

newsalert.com

March 01, 1999 07:42

Sharper Image Launches Next-Generation 3D Interactive Shopping on the Internet

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SAN FRANCISCO--(BUSINESS WIRE)--March 1, 1999--Sharper Image Corp. (Nasdaq-NMS:SHRP) announced today that its fast-growing Website, sharperimage.com, now features product presentations that are enriched with 3D interactivity and sound.

Six exclusive products currently take advantage of the new Intel(R) Pentium(R) III processor's enhanced capability; an additional 18 items will be added over the coming weeks.
"We launched a completely redesigned Website last month and the enhanced presentations are truly sensational," said Richard Thalheimer, Sharper Image's founder, chairman, and chief executive officer. "The special interactive products will sport a '3D' tag.
Shoppers at sharperimage.com will see three-dimensional, sound-enriched representations that can be manipulated by mouse clicks to rotate, zoom in and out, open and close, play natural sounds, and more. We expect more traffic, longer visits, and increased sales."

"The items we showcase," Thalheimer explained, "are fun, innovative, unusual, and can be purchased only from The Sharper Image." Thalheimer concluded, "Enhanced 3D interactivity is a great way to help customers understand the unique features of our proprietary Sharper Image Design products, and it's key to our strategy of making sharperimage.com a leading Internet destination."

"Intel is pleased that The Sharper Image has taken full advantage of the performance of the Pentium III processor platform," said Sally Fundakowski, director of Shopping/Business Market Development at Intel. "By using Streaming SIMD Extensions, the sharperimage.com Website will deliver real-time, realistic 3D shopping environments on the Internet." Content is scaleable to the users' computer capabilities.

The Sharper Image is a specialty retailer that is nationally and internationally renowned as a leading source of new, innovative, high-quality products that make life easier and more enjoyable. A significant and growing proportion of sales are of proprietary products created by the company's product development group, Sharper Image Design. The company operates 87 stores throughout the United States and mails millions of its award-winning catalogs each month. Additionally, the company's products may be purchased on-line via its Internet store at sharperimage.com.

This release contains certain forward-looking statements regarding the company's expected performance for future periods, and actual results for such periods may materially differ. Such forward-looking statements involve risks and uncertainties, including risks of changing market conditions in the overall economy and the retail industry, consumer demand, the opening of new stores, actual advertising expenditures by the company, the success of the company's advertising and merchandising strategy, availability of products, and other factors detailed from time to time in the company's annual and other reports filed with the Securities and Exchange Commission.

CONTACT: The Sharper Image, San Francisco Tracy Wan, 415/445-1583
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