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Here's one of their press releases that gives an idea of what they do.......
PRESS RELEASE - 10/7/98
Net Perceptions now the single source for all Internet Personalization
Needs
New Product Breakthroughs Bolster Industry Leader's Track Record of
Firsts while Launching the Next Generation of Recommendation Solutions
INTERNET WORLD FALL '98, New York, Oct. 7, 1998 - With its new
generation of Internet personalization products, Net Perceptions™ is
providing the industry's first multi-technology Realtime Recommendation
Platform, allowing companies to meet all of their recommendation needs
from a single reliable source - a record-setting first for online
technology.
"Internet marketers are seeing realtime recommendation technologies as
essential for building rewarding, enduring one-to-one relationships with
their customers," said Steve Larsen, Net Perceptions VP of Marketing and
Business Development. "And now, they can get the optimum technology for
every recommendation and personalization task from a single, reliable
source."
Industry watchers agree. Allen Bonde, director of advisory services at
The Extraprise Group said, "After a couple of years in the background,
personalization is ready for primetime. But a key to mainstream adoption
is recognizing that one size does not fit all. That's why an integrated
approach such as Net Perceptions' Realtime Recommendation Platform makes
so much sense, and offers to bring the benefits of personalization to
the complete Internet customer lifecycle."
Three New Product Releases
Net Perceptions for E-commerce 4.0: A true 24x7 enterprise-class
solution for personalizing recommendations to each customer's individual
wants, needs and preferences. This personalization turns browsers into
buyers, increases cross-sells and up-sells, and builds customer loyalty.
Performance and scalability 10 times greater than that of any
competitive product, and new features allow an unprecedented level of
application customization. Net Perceptions customers can now stand out
by doing business their own special way. The product can be deployed and
measurably increase sales and profits in under a week.
Net Perceptions for Ad Targeting: This new product increases Web site
advertising revenues by delivering higher click-through rates and a
lower cost per click for advertisers. The product automatically puts the
right ads in front of the right site visitors by learning about the
individual interests and tastes of every visitor. Ad targeting becomes
increasingly intelligent over time, as more is learned about each
visitor with every visit. The result is increasingly rewarding long-term
relationships between sites and their advertisers. It is the only
product that can be deployed and measurably improve ad targeting in less
than 24 hours. This product has its origins in a relationship Net
Perceptions formed earlier this year with Neural Applications
Corporation.
Net Perceptions Recommendation Engine 4.0: Designed to increase visitor
frequency and loyalty for Web sites focused on content delivery,
community building or brand building. The engine does this by
continually learning more about the individual interests and tastes of
each site visitor with every visit and by dynamically separating the
wheat from the chaff based on that knowledge. Every time they come back,
visitors see more of what matters to them and less of what doesn't. This
personalization streamlines navigation and increases the site's releva
ncy to each visitor.
Additional Release by Year's End
Net Perceptions for Call Centers: Personalized realtime cross-sell and
up-sell recommendations to increase inbound and outbound sales and
profits while deepening customer relationships.
Internet World Fall
Located at Internet World Fall's Booth #2705, Net Perceptions will
preview for press and trade show audiences its three new products: Net
Perceptions for E-Commerce Version 4.0, Net Perceptions for Ad
Targeting, and Net Perceptions Recommendation Engine 4.0.
About Net Perceptions
Incorporated in 1996, Net Perceptions is now the world's preeminent
developer and supplier of realtime recommendation technologies. It is
the originator of online collaborative filtering technology, the most
accurate predictor of individual behavior available. Also the originator
of the Realtime Recommendation Platform, which integrates collaborative
filtering, neural network, fuzzy logic and genetic algorithm
technologies, and automatically applies the optimum technology to
whatever recommendation or personalization task is at hand. Net
Perceptions' founders include the original team of University of
Minnesota researchers who pioneered the concepts and applications of
collaborative filtering and lead programmers from supercomputer maker
Cray Research.
Net Perceptions has a customer base more than 10 times larger than its
closest competitor. It includes Internet innovators Amazon.com,
ARTUFRAME, Audio Book Clubs, Billboard Talent Net, CDnow, E!Online,
iVillage, Musicmaker.com, Let's Eat Out, N2K's Music Boulevard, Planet
Direct, Speed Serve, Spinners.com, Soundstone and Ticketmaster Online.
Net Perceptions has received financial backing from Hummer Winblad,
JAPCO, London Pacific Life and Annuity, Saint Paul Venture Capital Inc.,
and Paul Allen's investment group, Vulcan Ventures, Inc. Net Perceptions
can be reached by calling 1-800-466-0711 or on the World Wide Web at
netperceptions.com.
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