Out of NM a while back, and since the branding and name change, I really don't get it. Or maybe E4L doesn't get it. Why would I *pay* to be able to buy something off a website when I can just click over to the next website and buy the same thing for about the same price?
It's not like the warehouse stores that have everything and you didn't mind paying to join, because it was easier than driving all over town to find all the bargains (and yes, you can beat the warehouse store price if you look around). On the web, shopping for price is as effortless as changing the channels on your TV.
Ok, can't find it right away. Well, the most powerful search engines in the world are still free. And most ISP's link to them on their homepage. It doesn't take even newbies long to figure that out. Where is the advantage to E4L? Maybe to save a little time? People *like* to surf the web. In a way, it's empowering: "Nope, don't like this company, >click< let's try this one." "ahh still just as close to my cold beer as I was a minute ago" "isn't web surfing cool?" Get it?
Lehman has a great idea, leveraging all that "free" (already budgeted for) air time to promote his idea, but IMO the idea itself is a flop. I'd like to see him rethink the strategy a bit so that all that leveraged air time doesn't go to waste.
I don't watch a lot of TV, but in the year that I've been following this company, I have yet to see even one of their infomercials. Where are they?
Hello? Lehamn?
robb (donning fireresistant suit) |
