News
March 02, 1999 11:22
Hewlett-Packard and PhotoLoft.com Announce Partnership
PALO ALTO, Calif.--(BUSINESS WIRE)--March 2, 1999--
-- Hewlett-Packard and PhotoLoft.com Announce First Web Site to Offer a New High Resolution Technology for Viewing and Printing Images on the Internet --
Hewlett-Packard Co. (NYSE:HWP) and PhotoLoft.com (OTC BB:LOFT) (formerly AltaVista Technology Inc.) announced today that PhotoLoft.com's Web site, www.PhotoLoft.com, is the first to offer advanced viewing and high resolution printing of images on the Web. The site opened Feb. 8, 1999 when PhotoLoft.com began using HP's new OpenPix Image Ignitor and OpenPix Print Integrator software.
The technology partnership means that visitors to www.PhotoLoft.com. are able to view, print and post high resolution images that will allow printing from the Web at resolutions much greater than current Web browser printing. Users have Adaptive Delivery capabilities, which means they will be able to zoom and pan images to take full advantage of the images fine details and resolution.
HP and PhotoLoft.com unveiled their new high resolution capabilities at HP's booth Feb. 18 at the Photo Marketing Association (PMA) show in Las Vegas.
In addition to being able to view detail-rich images in a matter of a few seconds using any popular browser and without special plug-ins or client software, PhotoLoft.com visitors are able to interact with those images by quickly zooming in and out and panning on them. The new technology from the HP and PhotoLoft.com partnership greatly enhances user interaction of images. For example, using a tool bar, they can zoom in and out without loss of resolution. They can also pan in all directions, save and print the images for personal use.
HP's Print Integrator software is based on its OpenPix technology, which enables a Web server to efficiently and quickly print high-resolution images from the PhotoLoft.com site. High resolution images offer numerous advantages to Web visitors. By providing high quality image data, they offer more detail and clearer printing output.
OpenPix Print Integrator makes the image resolution sent to a printer the best possible for that particular printer. For example, all images printed directly from a Web browser are printed at 72 DPI (dots per inch) even if your printer prints at 150 dpi or higher. This means that there is a loss of detail in the printed image. With Print Integrator's high resolution images, you can print at the maximum resolution of the printer giving the user crisp clear photograph quality prints.
"By choosing HP's Print Integrator and Image Ignitor software, we've made a substantial investment to give our Web visitors state-of-the-art viewing and printing capabilities," noted Jack Marshall, co-founder and president of PhotoLoft.com. "HP's industry leading technology, combined with our Internet expertise, will give consumers the ability to print photo-realistic images directly from the Web and have unprecedented control of image printing. This level of printing hasn't been achievable anywhere until now."
"Besides the printing of photo-quality images in a wide range of pre-defined sizes and optimized page layouts that will support a variety of media sizes, PhotoLoft.com visitors also benefit from reduced download and interactivity times, as well as the increased usage of their valuable media," stated a Hewlett-Packard spokesperson.
PhotoLoft.com, based in Campbell, Calif., is the fastest growing image-based community that allows users to view, share, and print high quality images. Users can also view over 90 categories of images based on specific topics. Users can also access the site to order a variety of gift items emblazoned with digital images.
PhotoLoft.com was founded in 1994 as AltaVista Technology Inc. by Chris McConn and Jack Marshall. The AltaVista URL was sold to Compaq Computer (NYSE:CPQ) last summer. The company is located in Campbell, CA.
Except for the historical information contained in this news release, the matters discussed are forward-looking statements that involve risks and uncertainties. When used in this release, words such as "anticipate," "believe," "estimate," "expect," "intend," and similar expressions, as they relate to the company and its management, identify forward-looking statements. Such forward-looking statements are based on the beliefs of the company's management, as well as assumptions made by, and information currently available to, the company's management. Among the factors that could cause actual results to differ materially are the following: the effect of business and economic conditions; the impact of competitive products and pricing; capacity and supply constraints or difficulties; product development, commercialization or technological difficulties; the regulatory, reimbursement and trade environment; and the risk factors reported from time to time in the company's reports.
CONTACT: PhotoLoft.com Inc., Campbell
Jack Marshall/Michael Friedman
408/364-8777
marshall@photoloft.com
www.photoloft.com
or
Hewlett-Packard, Palo Alto
Jim Christensen
408/447-1678
jimchristensen@hp.com
or
Fortune Marketing Corp., Longwood, Fla.
Art Martin, 407/696-2221
E-Mail: IR@FORTUNEMARKETING.COM
|
