I'm *very* familiar with the business plan as you've accurately recounted back to me. I did my DD back when I invested. I would like to invest again, I think Lehman is a good man to have at the helm.
I've just had plenty of time to digest their strategy, and thinking like a consumer (I do buy things), I would not pay to be able to shop at a particular website; even if I stand the chance to save in the long run. There are too many _free_ choices right now. As far as the 135% thing, when I shop around for something and feel I've found the best deal, I buy. Then I generally don't look back, I really don't have time for that, I already bought the item, I don't want to send it back, get my 135% refund and rebuy it somewhere else -too much time. I just want to buy it once. It would take a lot of convincing before I would pay to join a website so that I could shop there. Even as a stockholder I did not pay to shop on E4L.
I realize this is just one person's opinion and values, but I don't think my consumer habits are so unusual. ETV has a lot going for it, capital, tv time, a good leader, listing on NYSE, etc. I hate to see them blow it trying to force an idea that (IMHO)isn't going to produce stellar results. Maybe ETV will see this and take action to improve the outlook. Maybe I'm wrong and the plans laid out will lift ETV to all time highs.
Obviously I still have an interest in retaking a position for several of the reasons stated above. I just need to see that Lehman isn't throwing good $ after bad.
Thanks for your reply Dr. Epstein.
Regards,
robb |
