Tuesday March 2, 11:22 am Eastern Time
Company Press Release
Synergy Brands' Web Site, BeautyBuys.com, to
Become a Featured Partner of the Women.com
Networks
BeautyBuys.com Will Sponsor The Women.com Network's "Beauty News"
SYOSSET, New York--(BUSINESS WIRE)--March 2, 1999--Synergy Brands, Inc. (Nasdaq:SYBR - news) announced
today that the company has signed an agreement with The Women.com Networks, making BeautyBuys.com, Synergy's online
health and beauty store, a featured partner within the Fashion & Beauty Center of the Women.com shopping channel.
In addition, BeautyBuys.com will be the featured sponsor to Women.com's ''Beauty News'' (www.womenswire.com/beauty/),
which features news relating to Skin, Body, Fragrances and Nails.
The company will also advertise throughout The Women.com Network's sites, including Women's Wire (womenswire.com)
and its ''Beauty Fix'' feature, Prevention's Healthy Ideas (healthyideas.com), StorkSite (storksite.com), Beatrice's Web Guide
(bguide.com), and HomeArts.com. In addition to advertising in online media, the company plans to market the
BeautyBuys.com site through traditional media, including television, radio and print channels.
''The Women.com Network provides us with an excellent opportunity to market BeautyBuys.com and its popular selection of
health and beauty care products,'' stated Henry Platek, President of Synergy Brands. ''This new relationship will be a key
component of our plan to establish BeautyBuys.com as a premier destination for online shoppers.''
The BeautyBuys.com online store offers a popular selection of nationally branded health and beauty care products, including
professional salon hair care products, designer fragrances and cosmetics, and Procter & Gamble health and beauty care items.
The web site also offers substantial promotional discounts on its entire extensive catalog of products.
Synergy Brands also markets national brand consumer products to major U.S. retailers and wholesalers, in addition to
developing proprietary brands of consumer goods which are sold through the same channels.
The Women.com Networks is the number one women's network on the Web serving the needs of women within a range of life
stages and diverse interests. Since the 1995 launch of flagship site Women's Wire, the company has grown into a network of
women's oriented communities, now featuring Women.com, HomeArts.com, and Astronet. To the over 4 million women
visiting each month, the Women.com Networks deliver interactive content and services, supportive communities, and online
shopping.
The Women.com Networks offers advertisers and direct marketers access to the most important market on the Web, with
advertising products, programming, and placement ideally suited to their advertising objectives.
The company enjoys strategic alliances with major communication companies such as The Hearst Corporation, Rodale Press,
MediaOne, Hallmark and Bloomberg, LP, as well as with the leading Web portals. Women.com Networks can be found at
www.women.com, www.homearts.com, and www.astronet.com and through AOL (NYSE:AOL - news) Keywords
''Women.com,'' ''HomeArts,'' and ''Astronet.''
All products and brand names mentioned herein are trademarks of their respective owners.
This seems to be good news. Why is the stock tanking??
LT
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