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Microcap & Penny Stocks : WCTI (Wordcruncher Internet) Search Engine of the future.
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To: SI Bob who wrote (4379)3/2/1999 2:52:00 PM
From: John Bissell  Read Replies (4) of 5300
 
OK, here is some news:

OK, I did call Kevin at Columbia, and found out some more specifics on the PR campaign that Bardour Novelli (sp?) are working on for WCTI. Here they are:

1. During the latter part of March, WCTI will be mentioned in major publications such as Newsweek and Time magazine in the form of 3rd part endorsements. The key objective here is to start getting some name recognition without spending a lot of cash.
2. The first part of April we will start seeing TV and Radio spots on WCTI. These ads will build on the magazine campaign and will specifically be about Spyhop.
3. The first production release of Spyhop comes out in April.
4. Spyhop will be demonstrated at Internet World in April. The advertising is being timed to occur just before this event to ensure that people remember hearing about Spyhop when they see it at the show.

This is a very well thought out campaign. It's clear that Dan Lunt is utilizing his skills in marketing to maximize the advertising dollars he has at his disposal to get maximum name recongnition for the product.

This is a great time to add more WCTI to your portfolio folks....
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