Standards allow other companies to build complimentary items, growing the market faster than one company alone. IMHO.
A critical component is knowledge and education of developers.
They will go to VXML as it will guarantee them work rather than sticking to one 'propietary' SDK (Nuance, Speechworks, etc...)
GMGC product is build on SDK's, so this is BIG for them.
The faster they build skills the better their product can be...BUT if standards get adopted and the developers have to re-learn some things it only helps the hordes of competitors...either in the MS sphere (Wildfire,etc...) or outside (Symbian, Uplanet, Lucent, IBM, etc...)
GMGC, unfortunately IMHO, may influence the standards, but unless they build up such a huge market lead, the standards will slow them down. GMGC will have to swerve to the standard, rather than the rest of the market swerve to them.
Can they ignore the standards? Yes.
For how long?
Until their developers leave because VXML jobs will pay more.
How long might that take? 6 months IMHO
Why should the GMGC customer care?
Customers will demand changing VUI, changing interface to give them ever increasing functionality or ease of use for specific users groups instead of a 'mass' user solution. To do this you have to modify, and add product feature variants.
That is where the competition will take GMGC, and LUCENT's no-billing air time effectively IMHO cancels the marketing impact of the QWEST partnership, as well as delivering a preferred telco infrastructure UNIX offering. IMHO |
