IATV-ACTV Digital Convergence Software-HyperTV Message Board

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Technology Stocks : IATV-ACTV Digital Convergence Software-HyperTV

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To: Stealhead who wrote (487)	3/2/1999 4:51:00 PM
From: art slott	Read Replies (2) of 13157

I thought I was reading a quote or excerpt from a Samuels interview here. It sounds so familar. Now we can go to an advertiser and say, "You can buy advertising on the Internet [using] a PC or a television. You can buy targeted advertising." [For example, say] the television is on Saturday morning. The odds are that if [it's tuned to] cartoons, the kid in the house [is watching]. If so, we're going to send a toy advertisement. If the television is tuned to [the] Fox Sports [channel], we probably want to send a car ad because we know that if the [viewer is] watching sports, it's [probably] a guy. And [we know] whether he has previously bought the kind of [things being advertised] because we're keeping his profile on the database

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