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Non-Tech : Datek Brokerage $9.95 a trade

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To: nick nelson who wrote (11148)3/2/1999 10:44:00 PM
From: Sir Francis Drake  Read Replies (2) of 16892
 
There is a lot going on with the ECNs and NYSE/NASDAQ saga. Another
ECN, BRUT is also in talks:

biz.yahoo.com

Right now, as far as the retail trader/investor is concerned, I think everyone will agree, ISLD is the best, with TNTO a distant second. Cost, liquidity and technical support are all superior.

But it seems Datek wants to go it alone, and actually compete with NYSE and register as a market. Maybe that's why NYSE is talking to INCA, BRUT etc, and not to ISLD.

Should a INCA/NYSE deal (or BRUT/NYSE, etc) be struck, I wonder if it would leave ISLD out in the cold, with less liquidity. What would happen then? Would traders gradually drift to the UberECN-NYSE-NASDAQ creation, and leave Datek to wither on the vine?

I don't know, it seems Datek may be at a cross-roads. Their big advantage is ISLD. If they lose that (through ISLD becoming a minor player), it could spell trouble for their brokerage business... how many people will put up with their inadequacies, once you remove their one huge advantage - great ISLD executions?

Maybe in the end it won't make any difference, but it could be a good idea for Datek to boost customer loyalty through providing superior service all-around. Just a thought.

I sense interesting times ahead!
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