LIFEWAY FOODS (LWAY) Message Board

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Non-Tech : LIFEWAY FOODS (LWAY)

LWAY 23.73

-1.1%

Dec 26 3:59 PM EST

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To: Bob Myers who wrote (308)	3/2/1999 11:09:00 PM
From: Robert Graber	Read Replies (1) of 352

In terms of fiscally responsible- in my opinion Mike is extremely fiscally responsible. I have always felt that Mike watches every penny. This is a company that you will never have a problem with fiscal responsibility as long as Mike is around. However this print ad is GREAT. I took a privately held business from 3.3 million to 21 million primarily on niche merchandising and advertising to that niche in an appealing way. This ad does that.It is truely outstanding and a credit to the Lifeway team that put it together. More specifically credit to Mike for seeing the need and spending the money on ad production and media space.The previous product ad has done it's job-now we've got some sizzle and whomever was behind this ad has some brains. If this ad gets out nationally-watch out. Don't beleive me?-well if they advertise nationally which supposedly they are-then three months from now this stock is over $7. Easy. If Lifeway gets a newspaper article or TV exposure in addition-well....as they say in baseball-GOODBYE MR. RAWLINGS!!

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