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Technology Stocks : AUTOHOME, Inc

ATHM 23.66

+0.8%

Nov 24 3:59 PM EST

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To: Mkilloran who wrote (5902)	3/3/1999 12:56:00 AM
From: JAMES BORECKI	Read Replies (1) of 29970

<<Even the dumb kids in school want fast access...not just the MIT wiz kids.....they just may be spending more time playing games>> Rogers Cable in Toronto & possibly right across Canada is using kids in their TV commercials. 1. One kid is showing her two astonished friends that her dad used to use a telephone jack to connect to the internet. "Wow, how old is your dad" 2. Two kids try to explain to their teacher why the didn't do their homework. Dog ate it or something like that. The third kid says that her home is still connected to the internet by phone. The teacher is totally sympathetic. "you can bring it in whenever it's ready" Both ads are effective to parents but I now realize that they may also be reaching kids....who can't wait...that's a lot more pressure on mom and dad. JimB

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