MSNBC makes some interesting comments on DELL's gigabuys initiative:
<<Eric Brown, an analyst at Forrester Research, Cambridge, Mass., says Dell hopes the new site will triple its accessory sales and boost traffic to its Dell.com site by 20% over the next six months. Dell wouldn't confirm those numbers.
‘BUILDING ITS BRAND'
Dell “may find that as computers become more commodity items, their real strength may be as retailers par excellence of all consumer electronics,” Mr. Brown says. “We used to think Amazon.com was just books, but now they're going to sell drugs. It's all about brand on the Web, and Dell is building its brand.”
Dell already has a long track record in e-commerce, claiming Internet sales of $14 million a day. Dell.com is one of the most-trafficked sites on the Web, with an estimated 2.5 million visitors a week.>>
IMHO, it is very smart for DELL to extend its brand and its product line.
Regards,
Scott |
