The best summary of DELL's goals and objectives for gigabuys.com comes from Round Rock, Texas:
<<DELL LAUNCHES GIGABUYS.COM ONLINE SUPERSTORE
Virtual Ribbon Cutting Opens Shopping Site for more than 30,000 Products
ROUND ROCK, Texas, March 3, 1999 -- Dell Computer Corporation (Nasdaq: DELL), the world's leading direct computer systems company, today unveiled www.gigabuys.com, an easy-to-navigate online superstore that provides online shoppers with a convenient one-stop shopping destination for a huge selection of computer-related products at competitive prices. The store opens for business today in the United States and will evolve and add features in coming months.
"Gigabuys.com offers all online computer shoppers a convenient way to buy all the software and accessories they need for their computers," said Michael Dell, chairman and CEO. "This includes not only Dell's existing customers, who we hope to deepen our relationship with through www.gigabuys.com*, but also customers who haven't yet bought from Dell and are looking for the best online shopping experience."
Dell said the new site is a logical extension of the company's position as an industry leader in online sales, and that the company's goal is for www.gigabuys.com to become the premier shopping destination for computers and related products on the Web.
Gigabuys.com offers online shoppers a single site with a vast selection, easy navigation, competitive pricing, customized service and tight integration with www.dell.com.
•Outstanding selection: Gigabuys.com offers more than 30,000 computer-related products and services from many of today's leading brands, and Dell plans to offer more than 40,000 products later this year. The site offers a consumer-oriented selection of printers, digital cameras, personal digital assistants, scanners, games, imaging and educational software, as well as many products businesses need to keep running such as routers, network cards, cables, and docking stations.
•Easy navigation: Online shoppers can quickly find the information they need by searching for products by category, manufacturer, product model, features and price. Top-selling products will be coupled with color product photos, feature and benefits, technical specifications and inventory status. Dell will continue to enhance the descriptions further with customer reviews and substitute product recommendations.
•Great prices on popular brands: All products on gigabuys.com will be competitively priced in Dell's tradition of consistently bringing value to customers.
•Additional services/overall convenience: Customized features at Gigabuys.com include www.dell.com's "customer kit," which identifies appropriate software and hardware upgrades for Dell systems according to system model, which will also be available on gigabuys.com. Shoppers on www.dell.com can use the same shopping cart for both sites, and links make moving between the sites quick and easy.
Dell also announced it will offer customized versions of the superstore content to its corporate customers through Premier Pages. By summer, gigabuys.com will offer more features, product categories and titles, and Dell plans to deploy the site internationally later this year.
Dell.com currently sells more than $14 million in products each day over the Web, which accounts for 25 percent of the company's business; the company plans to do 50 percent of its business online by the end of the year 2000. Dell's Web site attracts more than 25 million Web site visits per quarter, and has unique Web sites for 44 countries in 21 languages.
Ranked No. 125 among the Fortune 500 companies and No. 363 in the Fortune Global 500, Dell Computer Corporation is the world's leading direct computer systems company, based on revenues of $18.2 billion for the past four quarters. Dell designs, manufactures and customizes products and services to customer requirements and offers an extensive selection of software and peripherals. Information on Dell and its products can be obtained through its toll-free number 1-800-388-8542 or by accessing the Dell World Wide Web site at www.dell.com. >>
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