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Non-Tech : Iomega Thread without Iomega
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To: Rocky Reid who wrote (7895)3/3/1999 6:11:00 PM
From: Cogito   of 10072
 
Rocky -

Re: Losing money on Jaz

I think we are talking about two different things. When you said that SparQ caused Iomega to lose money on Jaz sales, I inferred that you were saying that Iomega's Jaz profit margins were negative. This was not the case.

I believe that what you are actually saying is that users who might have bought Jaz bought SparQ instead, and thus Iomega lost sales revenue. I'm sure that's true.

I do see that I was off base on the unit sales ratio, too. I hadn't had my second cup of coffee yet. I don't think Jaz unit sales were really ten times SparQ's. I know Iomega's revenues were roughly 10 times SyQuest's, and I misspoke myself.

By the way, when I was checking some figures, I noticed that despite having much lower revenues, SyQuest was able to lose MORE money in the first six months of 98 than Iomega did. Iomega had losses of 58.5 million, vs. 74.2 million for SyQuest. What I want to know is, how much cheaper could Orb be to make?

- Allen

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