Miller Freeman A wholly owned subsidiary of media giant United News & Media plc (Nasdaq: UNEWY),
Miller Freeman Expands into Television, Appoints Chapnick Executive Producer
SAN FRANCISCO, March 3 /PRNewswire/ -- Miller Freeman, Inc. has announced its expansion into a new medium with the launch of a major television initiative, called MFI TV. Philip Chapnick, a 12-year veteran of Miller Freeman, has been appointed to the newly created position of Executive Producer with responsibility for leading the company's charge into the television industry.
(Photo: newscom.com )
A wholly owned subsidiary of media giant United News & Media plc (Nasdaq: UNEWY), Miller Freeman is the world's largest trade show producer and a leading publisher of technical and industry-specific magazines. "With leading positions and key magazines and trade shows in a wide variety of markets ranging from jewelry to high tech, Miller Freeman has an incredible wealth of content ripe for repurposing into television," said Chapnick.
Chapnick's initial responsibility is to assess the entire Miller Freeman portfolio in terms of its potential for extension across the spectrum of TV in its broadest definition, from broadcast and cable series to specialized videotapes for specific industry segments. As Executive Producer, he will then oversee the creation of those shows which meet MFI TV's criteria for development.
"The MFI TV initiative builds on the radical change taking place in television today," Chapnick continued. "New channels and digital multicasting have widened the opportunities for specifically targeted information products in television. Our goal is to become a premier supplier of specialized content for TV in the new millennium."
Several projects are already underway, including programs in the home design, jewelry, and high technology areas. "Within weeks of starting our feasibility study, we identified 30 projects and saw the potential for hundreds more. With over 400 Miller Freeman properties worldwide, we've barely scratched the surface of our company-wide content," added Chapnick.
A corporate initiative mandated at the highest level, MFI TV is one of several major innovations instituted under Miller Freeman President Don Pazour. "I'm very excited about the prospects of this expansion, because we believe television creates significant avenues for increasing our reach as a major media company and for offering our advertisers a new set of partnership possibilities," Pazour noted.
Chapnick will oversee MFI TV from Miller Freeman's West Coast offices in California. Joining him as part of MFI TV will be HP Newquist, who is based in the company's New York office. Formal production is slated to begin in the second quarter, with at least two programs expected to be ready by the end of the year.
Chapnick has held a variety of positions with Miller Freeman, including Editor in Chief and Group Publisher before his new appointment as Executive Producer. He will also retain several top-level publishing responsibilities.
A wholly owned subsidiary of United News & Media plc, Miller Freeman is the world's largest trade show producer and a leading publisher of technical and industry-specific magazines. With divisions in Asia and Europe as well as the U.S., Miller Freeman produces more than 370 exhibitions and conferences and nearly 400 publications, including 270 magazines and a growing portfolio of digital media services. For more information, visit the Miller Freeman website at www.mfi.com.
SOURCE Miller Freeman, Inc.
CO: Miller Freeman, Inc.
ST: California
IN: PUB ENT CPR
SU: PDT
03/03/99 18:44 EST prnewswire.com |
