, 1999
For Frazzled Online Brokers, Technology Is the Problem
By SCOTT THURM Staff Reporter of THE WALL STREET JOURNAL
"Someday we'll all trade this way," online stock broker E*Trade Group Inc. advertises. Now that millions of investors are, E*Trade and other online brokers are in a desperate race to keep up.
Hardly a week goes by without a computer glitch disabling a major online brokerage; Charles Schwab Corp.'s system went down for 20 minutes on Monday. Yet industry executives and analysts say these outages aren't likely to end soon.
What's behind the trouble? Unrelenting growth has made online brokers the guinea pigs of the Internet age, pushing the limits of computer systems and software into uncharted territory.
Here's the challenge: Track investor portfolios and execute thousands of stock trades simultaneously while serving up continuously updated news, stock quotes and chat, all without an error. "We're the bleeding edge," says Peter Stern, chief technology officer at Datek Online Holdings Corp. in Iselin, N.J. The central issue, he says, is "how fast can we dish out information from a database and stick it in [the user's] face."
Online Outages Recent trading outages at online stock brokerages: Date Brokerage Duration (minutes) March 1 Charles Schwab 20 Feb. 24 Charles Schwab 90 Feb. 8 Ameritrade Holdings 28 Feb. 5 E*Trade Group 30 Feb. 4 E*Trade Group 165 Feb. 3 E*Trade Group 75
Source: The companies; WSJ research |