YHOO and PAGE!
Yahoo! Secures Wireless Distribution on PageNet
Pagers
PageNet to Provide Pager Users With Wireless Access to Personalized
Content, Yahoo! Mail and Yahoo! Calendar
SANTA CLARA, Calif.--(BUSINESS WIRE)--March 4, 1999--Yahoo! Inc. (Nasdaq:YHOO - news), a global Internet
media company, and PageNet® (Nasdaq:PAGE - news), a leader in wireless messaging and information, today announced an
agreement to offer Yahoo!® branded information to PageNet's wireless subscribers.
Under the agreement, PageNet will distribute Yahoo!'s personalized Internet services including personalized content, Yahoo!
Mail and Yahoo! Calendar on a nationwide basis. The companies expect to make service available in the second quarter of
1999.
Yahoo! users nationwide will have wireless access to personalized content through their PageNet pagers and other PageNet
wireless devices. PageNet will deliver the co-branded services including personalized news features, stock quotes, weather,
sports scores, horoscopes, email and calendar functions.
In addition, dedicated links will appear on the users' co-branded PageNet My Yahoo! page. Yahoo! users can link directly to
PageNet's Web site where they can subscribe to content or purchase paging service and equipment.
The service will also enable users to receive alerts from their Yahoo! Calendar. With this functionality, users will be able to
specify preferences for receiving notification in advance of important meetings or appointments. Users also will be able to
receive email messages on their pagers via Yahoo! Mail that meet specific user-defined criteria.
For example, preferences can be created to forward only urgent email messages, or messages from a designated sender. This
personalized service will provide users with a mechanism to receive important email, via their pager, on a priority basis.
''Our goal has always been to make Yahoo! available to users of any device, from any access point, at any time,'' said Ellen
Siminoff, vice president of business development and strategic planning, Yahoo! Inc. ''As part of our 'Yahoo! Everywhere'
strategy, we are committed to distributing Yahoo! services through a range of PC, access, device and communication
providers. With this service, users will be empowered by Internet functionality without being tied to a home or office PC.''
''PageNet's partnership with Yahoo! is an important step as we continue to move forward in turning our Web-to-wireless
vision into reality,'' said Bill Binning, vice president of marketing for information services, PageNet.
''Last year, more than 40 million messages were sent to PageNet subscribers via the Internet. But we've only scratched the
surface: the ability to access all types of information without being tethered to a PC is the next logical step for Internet users. In
teaming with Yahoo!, we have joined with a brand that has become synonymous with innovation and success in this medium.''
PageNet has developed a proprietary information services platform, or ''content engine,'' that enables it to efficiently unleash
the powerful advantage of paging's multicast technology. This will allow users to select and receive personalized information at
a fixed monthly subscription rate in addition to their monthly paging service fee. This compares with other information services,
which charge on a per-message basis. |
