BRIDGE TECHNOLOGY GROUP RAISES PRICE TARGET ON ACTV
by: JGray_BridgeTech (F/New York, New York) 5200 of 5200
BRIDGE TECHNOLOGY GROUP LLC RAISES PRICE TARGET ON ACTV;
COMMENTS ON LAUNCH OF HYPERTV™ FOR THE ENTERTAINMENT MARKET;
Please Visit Bridge's Web Site at www.BridgeNYC.com for Detailed Report
New York, NY, March 4, 1999 -- Bridge Technology Group LLC today published comments on ACTV's (Nasdaq: IATV) announcement that it has launched HyperTV for the entertainment market. Bridge also reiterated its BUY recommendation after raising its 12-month price target range to $14-17 per share. The full text of this report can be accessed at Bridge's web site, at www.BridgeNYC.com.
"We consider ACTV's launch of its HyperTV to the broader entertainment market an important corporate milestone," commented Jeffrey B. Davis, President of Bridge Technology Group LLC. "HyperTV has proven itself in the online education market where ACTV is currently generating and growing revenues. We believe all the corporate merger and partnering in the 'convergence' space reflects the importance that entertainment companies, in the broadest definition, are placing on the convergence of the broadband cable television and Internet infrastructures. HyperTV enables this convergence today, and we believe this patented software technology will be instrumental in some very innovative programming, e-commerce and interactive advertising strategies."
Excerpts from the Bridge report follow:
ACTV announced the introduction of HyperTV for the entertainment market this week at two industry conferences. We believe ACTV's patented HyperTV software application will be a “killer ap” for the converged broadband cable TV and Internet infrastructure, and has broad applications in the areas of entertainment, advertising and e-commerce. ACTV has proven the HyperTV software application in the online education market, and is currently generating revenues and repeat business in that sector.
HyperTV is a patented, innovative software application that enables the convergence of the broadband cable TV and Internet infrastructures today. HyperTV enables television programmers and advertisers to seamlessly integrate Internet content and chat functionality into a video program – simultaneously and in real time. Using ACTV's patented software, programmers can “push” Internet URLs (uniform resource locators) and chat functionality to viewers/users, enabling an enriched interactive TV/Internet experience. This functionality enables programmers to enrich the entertainment experience by providing additional information, chatting, playing games, etc. – all in reference to the program they are watching. More importantly, HyperTV also enables interactive and highly targeted advertising and integrated e-commerce applications.
We are reiterating our BUY recommendation on ACTV, and raising our target 12-month price range to $14 to $17 per share. We will revisit our earnings model from the December 15, 1998, report as the Company moves ahead aggressively in the promotion, licensing and commercialization of HyperTV.
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Bridge Technology Group LLC is focused on identifying emerging growth companies in the healthcare and information technology sectors that offer compelling investment opportunities over the long term. By providing comprehensive financial services, including corporate finance, M&A advisory, strategic partnering and communications consulting, the company positions itself to provide a fully integrated package of value-added services to emerging growth companies.
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Copyright 1999 by Bridge Technology Group LLC. All rights reserved.
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Posted: Mar 4 1999 9:01AM EST as a reply to: Msg 5198 by vaman_22309
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