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Technology Stocks : Cisco Systems, Inc. (CSCO)
CSCO 71.08+0.1%Nov 7 9:30 AM EST

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To: Lou Weed who wrote (23360)3/4/1999 10:34:00 AM
From: Frank Sheridan  Read Replies (2) of 77397
 
Michael - you asked about a good entry point for CSCO. I would say that one of the better ways to go would be to "average" your cost by buying shares over time. This is a time honored way to minimize your risk in buying into a stock. This is what Peter Lynch recommends.

Personally, I believe that anything connected to the Internet will probably take a big dump sometime in the not too distant future. Companies like YHOO, MKTW, XCIT and others are almost certainly going to implode soon, and when they do they will doubtless take CSCO down with them. Then once the dust settles people will doubtless notice that CSCO is one of the few in the bunch that MAKES MONEY! Not only that, but they make A LOT OF MONEY! At which point a lot of people who took profits from other Internet stocks will probably put their profits into CSCO. However, in anticipation of this, there might be enough investors out there to keep CSCO from tanking too badly when the other Internet companies tank. One other factor in favor of this argument is that CSCO has a much higher profile today than they did a year ago (the "Are you ready" ads, lots of press, etc.). There is a lot more demand for "premium" stocks today than there was a year ago, and CSCO is certainly a premium stock.

Because I have almost always been wrong with regard to market timing in the past, I simply stay long CSCO. I think their best days are still ahead of them. I've concluded that trying to understand this market is like trying to understand the inner workings of the mind of a paranoid schizophrenic maniac-depressive with delusions of grandeur and multiple personality disorder. So I buy into companies that I think will grow a lot while dominating their marketplace, and no company I know of fills that bill like CSCO.

Regards.
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