Pentech Enters e-Commerce
EDISON, N.J., March 4 /PRNewswire/ -- Pentech International, Inc. (Nasdaq: PNTK - news), today announced it will establish a retail Website and develop an e-commerce solution to market its innovative
children's activity products and writing instruments.
''We intend to leverage the power of our COLOR CLUB® brand and become a leading marketer of children's activity products on the World Wide
Web,'' said David Melnick, president and CEO. ''We expect to be up and running by July, 1999.''
The company's long-term plans call for the building of a Web community with other strategic partners that will involve content sharing and cross marketing opportunities, Mr. Melnick added. Pentech's goal is to use the Internet to penetrate and increase sales in both its retail and e-commerce
channels.
Pentech manufactures and markets writing instruments and accessories, and art and activity products to major food and drug chains, mass
merchants, office superstores, and warehouse clubs.
Statements which are not historical facts, including statements about the company's confidence and strategies and its expectations about new and existing products, technologies and opportunities, market and industry segment growth, demand and acceptance of new and existing products are forward looking statements that involve risks and uncertainties. These risks include, but are not limited to, product demand and market acceptancerisks; the impact of competitive products and pricing; the results of financing efforts; the loss of any significant customers of any business; the effect
of the company's accounting policies; the effects of economic conditions and trade, legal, social, and economic risks, such as import, licensing, and
trade restrictions; the results of the company's business plan and the impact on the company of its relationship with its lender. |
