CompUSA (CPU) Message Board

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Non-Tech : CompUSA (CPU)

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To: hoyasaxa who wrote (1392)	3/4/1999 5:51:00 PM
From: jgideon	Read Replies (1) of 3187

On a buy-out, the buyer would be covetous of the brand name. CompUSA is a household name brand that, if parlayed effectively, could be used in internet or other means. The number of computer hawking web sites is enormous. A trusted reputation is worth its weight in gold. The brick and mortar aspect would be the operation that a buyer would like to sell, alter, or close down. I could really see someone buy the company, use the brand name on the web and close all but the really profitable stores the first year. Then slowly close the remaining stores over the years to come until the transition of brand identity to the web is complete. Needs a strong management team, but would be viable. jg

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