CNTR products are used in this application.......
Thursday March 4, 7:53 am Eastern Time
Company Press Release
CAM Data to Provide Total E-Commerce Solutions for Traditional and Web-based Retailers
FOUNTAIN VALLEY, Calif.--(BUSINESS WIRE)--March 4, 1999--CAM Data Systems, Inc. (Nasdaq:CADA - news) announced today its implementation of a strategic plan to position itself as a significant player in the market to provide ''total'' e-commerce solutions for the traditional as well as the Web retailer.
As the nation's largest provider of retail automation software and services in the small- to mid-sized retail market, CAM Data has created this new e-commerce strategy to meet the needs of its current retail clients who use its products to manage their inventory and point-of-sale functions, future customers and a whole new class of retailer that operates only on the web.
Its new e-commerce offerings will include a ''turnkey'' back office management system and web store front with seamless integration. The back office management system includes inventory, purchasing, sales-order processing, accounting links, employee and customer tracking and much more.
''By repositioning the company to focus on e-commerce, we are leveraging our large customer base to help them take advantage of the incredible e-commerce opportunities ahead. This also creates a whole new market opportunity for retailers without a physical store location,'' said Geoff Knapp, CEO of CAM Data Systems. ''According to Forrester Research, by the year 2003, worldwide Internet commerce will approach $3.2 trillion and represent nearly 5% of all global sales.''
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CAM Data's e-commerce solution is a result of new technology implemented in its latest Windows software for retailers, Retail Star, and incorporating Centura Software's (Nasdaq: CNTR - news) emerging technology for producing inexpensive, simple and secure Internet and e-commerce solutions. CAM Data's new products are built with Centura Software's development tools and embed Centura's powerful SQL database called SQLBase.
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CAM Data currently has more than 5,000 retail stores using Retail Star or its predecessor products, Profit$ and CAM. The systems run primarily in WindowsNT, Windows98 and NOVELL. All of its systems run on standard, Intel Pentium-based computers.
The company has spent the last year researching ''best practices'' in e-commerce and refining its software, services and strategies to accommodate the growing needs of small to mid-size traditional and web retailers. From its findings, CAM Data has worked with Centura Software to gain access to key technology for the Internet that will, in turn, give the company the opportunity to provide an affordable, secure, simple e-commerce software solution to 90 percent of the retail marketplace.
''We have been addressing the e-commerce issue for many months internally,'' said Knapp. ''It wasn't until Centura's new products became available to us a few months ago, that we were able to get over the technical hurdles, so we could create software that is simple, secure and inexpensive enough to address the needs of our market''.
The company will utilize a full suite of Centura products for producing its new e-commerce solutions. These include Centura's recently announced secure database for the Internet called SQLBase SafeGarde, net.db for building live links on the web to the Retail Star database, Centura Team Developer (CTD) and other new Centura based components for building e-commerce sites.
CAM Data will announce more details about specific e-commerce products, partnerships and availability over the next several weeks.
Based in Fountain Valley, California, CAM Data Systems (Nasdaq:CADA - news) is the largest supplier of microcomputer-based inventory management and point-of-sale solutions for the small to medium-sized retailers. CAM Data Systems provides software, hardware, installation, training, service and ongoing enhancements necessary to implement and maintain a retail management system. For more information, visit their web site at www.camdata.com.
The statements made in this press release could be forward looking statements based on expectations that involve a number of risks and uncertainties. The factors that could cause actual results to differ materially include the following: economic conditions, competitive factors, and pricing pressure; changes in product mix; technological developments affecting the company's operations, market, products and other factors discussed in the company's filings with the Securities and Exchange Commission.
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Contact:
Ballard Communications
Stacey Devald/Mike Ballard, 800/864-2792 or 702/836-3000
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