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Technology Stocks : BLUEFLY.COM(BFLY)

BFLY 2.245

-10.4%

Nov 6 3:59 PM EST

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To: Dave Ruff who wrote (336)	3/4/1999 9:45:00 PM
From: Joe Casey	of 487

In nearly every case, our companies' most valuable assets can't be found on any financial statement at all. Intangible assets such as brand names and patents are what give our Rule Makers their mindshare. These intangibles help to build what Warren Buffett calls a "moat" around their businesses. ....expenditures in research and development (R&D) and advertising are what create the critical assets of these businesses. ......Of our technology companies, Yahoo! (Nasdaq: YHOO) has a focus similar to that of Coke, Gap, and American Express. Product development only represents a small part of Yahoo!'s budget. It has, however, invested much more heavily in advertising and promoting the Yahoo! brand. This investment has helped to make Yahoo! the leading Web portal and one of the most frequently visited sites on the Internet. Read the article from fool.com at fool.com

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