Totally Hip gets more press in the Industry publications and also in the Business news of a well known Canadian Magazine:
Low and behold my searches have paid off. And my April issue of MacWorld magazine showed up today, and as I read it I found more press on THW and their hot new product.
Note! - Macworld reaches 2.5 million purchase influencers of computer products. These eyes will read about Totally Hip LiveStage.
Totally Hip LiveStage given very positive press in the News section of the April 1999 issue of MacWorld on page 28.
multimedia:
QuickTime Sprites Finally Take Flight
QuickTime Animation Programs Debut
by Jeffy K. Milstead, MacWorld Magazine
Very positive press on Totally Hip LiveStage.
Too much to type in so you will have to read a copy at the check out counter or find in in your local bookstore.
I hear that there is more press to come in many publications since LiveStage has become a very popular product.
Totally Hip gets more Business press in MacLeans, which I found out to be one of Canada's most popular Weekly News Magazine.
I found this MacLeans Magazine article information tidbit in Media Mentions in the 'About Hip' section of Totally Hip's web site.
This is positive press. Not a whole story about THW, but positive mention that leads into the stuff on THWs participation in next weeks Apple sponsored event.
macleans.ca
This is not the whole article from what I have heard and I reposted it from THW's website:
Maclean's March 8, 1999 Setting up stateside - Page 38
B.C. firms avoid taxes and crack the U.S. market
by Maclean's, Jennifer Hunter
"..for high-tech companies, the access to huge pools of venture capital is attractive. It's the capital that is motivating Randy McCallum, founder of Totally Hip Software in Vancouver, to scout for a U.S. site. That, and the heavy burden of Canadian taxes. McCallums says that although Vancouver is beautiful and has strong research and development talent, his firm cannot lure marketing and sales people from the United States. The taxes, he says, are prohibitive..."
MacWorld Readership Information from MacWorld web site:
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No publication reaches more influential and active buyers of Macintosh hardware and software than Macworld. Why? Macworld readers use Mac technology to maximize personal and professional productivity. Often in the content creation arena these readers look to Macworld for in-depth and comprehensive coverage of Macintosh products.
"Macworld is about content. That's where I go for my reference. I read Macworld because they do broad based comparisons - they get products sufficiently in advance with enough time to really test them and shake them out."
James O'Shea
Network Administrator
Salomon, Smith Barney
Macworld delivers the highest circulation among publications in the Macintosh industry. Macworld reaches creative professionals who continually demonstrate unmatched purchase influence. As devoted mac users they demand performance, speed and superior technology. And they stay informed -- through information they get from the leading industry authority, Macworld. They are the Mac experts at home, at work and among their friends and family -- people ask them for Mac buying advice, and they share their knowledge, influencing the purchase of vast amounts of hardware and software products.
Macworld captures Macintosh buyers at the point of purchase. With a six issue offer inside every Apple box, new and upgrade buyers gain access to Macworld right away, giving all advertisers the first opportunity at making an impression. Macworld ensures that your brand is seen first.
• Macworld reaches 2.5 million purchase influencers of computer products
• Macworld readers have an average net buying power of $148,000 each
Source: Intelliquest CIMS v4.0
• 77% of Macworld subscribers read 75+ pages of a typical issue -- # 5 of all magazines surveyed by Intelliquest.
Source: Intelliquest CIMS v4.0
• 73% of Macworld subscribers read advertisements extremely closely
Source: Intelliquest CIMS v4.0
• 71 % of Macworld subscribers plan to spend $5,000 - $10,000 during the next 12 months on Macintosh hardware, software and peripherals.
Source: 1998 Color Hardware Study |
