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Technology Stocks : A New Internet Stock Photoloft.com (LOFT)

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To: Cy who wrote (36)3/5/1999 10:27:00 AM
From: Reverseman   of 85
 
All ties to Sambliss and Fortune Markting have been cut off.

PhotoLoft.com Hires International PR Firm to Handle Financial Public Relations
CAMPBELL, Calif.--(BUSINESS WIRE)--March 5, 1999--PhotoLoft.com (formerly AltaVista Technology, Inc.) today announced that it has retained Hill Communications, an international public relations firm based in the Silicon Valley, to handle its financial public relations.

PhotoLoft.com (OTC BB:LOFT) began trading March 1 on the Over the Counter Bulletin Board.

Hill Communications has handled product and corporate public relations for PhotoLoft.com since last summer when it reached agreement with Compaq Computer Corp. to give up its AltaVista Web site address to Compaq. Hill Communications is being assisted in its public relations program for PhotoLoft.com by LF Communications.

Hill Communications also worked with PhotoLoft.com when it teamed with the Walt Disney Co. last fall in Disney's promotional campaign for its ''A Bug's Life'' movie. During a 29-mall tour throughout the country, Disney took photos of children in front of a backdrop from the movie. Those pictures were then turned into personal Web pages, which could be viewed at the PhotoLoft.com Web site.

Just recently, Hill Communications worked with PhotoLoft.com on a Feb. 12 joint announcement with the Hewlett-Packard Company that PhotoLoft.com's Web site was the first digital imaging community to offer advanced viewing and photo-quality printing of images on the Web. PhotoLoft.com uses HP OpenPix ImageIgniter and OpenPix print integrator software.

Visitors to www.PhotoLoft.com can post and view images that are printed from the Web at resolutions much greater than those available with current Web-browser printing. Users also can zoom in on, explore and pan images to take full advantage of the image's fine details and resolution using any popular browser and without special plug-ins or client software.

Hill Communications was founded in 1985 by Chad Hill. Prior to starting his own business, Hill spent two years in charge of worldwide public relations for the 700 store ComputerLand chain, and one year as a visiting lecturer in mass communications at the University of Louisville. Prior to that he was a PR executive with one of the world's largest PR firms, Carl Byoir & Associates/Hill & Knowlton. Hill has also been a journalist on four daily newspapers.

Hill Communications clients have included the Marriott Corporation; ITT Corporation's former computer division; Ingram Software and Ingram-Micro D; Commodore Computer, Ashton Tate/Borland, and the International Computer Facsimile Association.

LF Communications is a Silicon Valley-based PR firm headed by Len Fernandes, who also worked for ComputerLand in the eighties. He is a former journalist who founded LF Communications in the late eighties.

In addition to PhotoLoft.com, Hill Communications and LF Communications presently represent Rapid Logic, an Alameda, Calif. Developer of Internet-based embedded software; Emrys Solutions, a Dallas developer of Web-based E-Commerce application systems; Adddonics Communications and Addonics Technologies, a Fremont, Calif./Taiwan developer of communications and storage products and thin client computer solutions; Wedge Technology, a Milpitas, Calif. and Taiwan-based developer of notebooks computers; and Thomas A. Edison Company, an Amarillo, Texas developer of E-commerce solutions and other computer products.

About PhotoLoft.com

PhotoLoft.com, based in Campbell, is the fastest growing image-based community that allows users to view, share, and print high quality images. Users can also view over 90 categories of images based on specific topics. Users can also access the site to order a variety of gift items emblazoned with digital images. Phone is 408/364-8777.

--------------------------------------------------------------------------------
Contact:

PhotoLoft.com, Campbell
Lisa Marshall, 408/364-8777
marshall@photoloft.com
or
Hill/LF Communications
Chad Hill, 925/945-7910
Len Fernandes, 510/538-8916
hillcomm@earthlink.net
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