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Non-Tech : LIFEWAY FOODS (LWAY)
LWAY 23.75-1.0%Dec 26 9:30 AM EST

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To: mark cox who wrote (312)3/5/1999 2:21:00 PM
From: Robert Graber  Read Replies (1) of 352
 
Lifeway to put hang tags on some of their bottles to explain the benefits of drinking kefir. Too expensive to do new labels at this point- too much backlog of the present label(as per Lifeway spokesperson).I think it is good that they are addressing the issue. Product is now in at least 7 Schnuck's stores in St.Louis.They are in all Dierberg's( 2nd or 3rd biggest chain). Schnuck's is dominant grocer-has about 70 % of the St. Louis DMA market and some outlying stores in Illinois and Missouri.No fat kefir is the item in these supermarkets.
Can't say enough about the ad-hope they enter it in some advertising competition. I think they will win in at least one category.Outstanding ad.
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