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Technology Stocks : Altaba Inc. (formerly Yahoo)
AABA 19.630.0%Nov 6 4:00 PM EST
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To: alan holman who wrote (6)5/11/1996 1:03:00 PM
From: Ben Smith   of 27307
 
Yahoo will be valued at $5 one year from now!

Yahoo’s search engine is a concept. Basically anyone can build one. In the coming Months I feel that Yahoo will face devastating competition from computer giants, other search engines and advertising companies.

For example, what if Microsoft feels it is not being equally represented by many search engines and decides to build their own. Their own search engine will give Microsoft’s products a priority listing over other companies. Microsoft is a marketing maven and would be successful if they decided to. Furthermore, the best search engine on the Internet is Alta Visa by Digital equipment.

Already, there are over 300 search engines. Take a look at search.com. There you will find several specific search engines. If you want to use the indexes of several search engines try a meta search which will search from 2 to 10 search engines at one time.

I have been using the Internet for 2 years now and rarely use Yahoo. Also, I have discussed the use of Yahoo with several net savvy individuals and found that none of them use Yahoo. My conclusion is that once a person becomes acclimated to the Internet and experiences the power of other search engines they will not have a need for Yahoo’s services.

Also, In the coming months many advertising studies will be coming out about the effectiveness of billboards on the web. I think the news will effect search engines negatively. Also, advertisers are now complaining and about paying for exposures and only want to pay if a user clicks on their billboard.

Basically, I think that Yahoo is benefiting from their name and can not compete in the land of the giants.

Any Comments?

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