Ben Ezra Weinstein (BNEZ) Message Board

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Microcap & Penny Stocks : Ben Ezra Weinstein (BNEZ)

BNEZ 0.00

Sep 18 5:00 PM EST

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To: kbert who wrote (7401)	3/6/1999 9:37:00 AM
From: HG	Read Replies (3) of 9391

Arch, I am about as unbiased as they come. No I don't think you ought to dump it all. Not at these levels. I continue to lurk and watch BNEZ hoping to get an indication that I should jump in. Haven't yet. May miss opportunity but it just isn't right yet. I won't bore you but having spent 36 years in retail I continue to be amazed at BNEZ's approach to marketing this product. IMO they have done just about everything wrong. Silently putting this product on the shelves is no test of it's appeal. This is not a "destination" product. It needs to be test marketed in two or three medium sized markets using T.V. Radio and Print. A couple of small "Blitz" campaigns would give them some idea of it's appeal. This is not a terribly expensive proposition to implement. And this packaging B.S. is crazy. The packaging isn't going to sell this product the product will sell itself and the only way that can happen is the T.V. market.And before someone says it's too expensive, that's hogwash. If they utilize local test markets they can advertise at a fraction of the cost of a national ad. Well, back to lurking. Sorry for interupting. Regards, HG

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