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Non-Tech : LIFEWAY FOODS (LWAY)

LWAY 23.75

-1.0%

Dec 26 9:30 AM EST

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To: Greger who wrote (314)	3/6/1999 10:11:00 AM
From: Steve Cox	Read Replies (1) of 352

Greger, Interesting read. Especially: Removing the effects of seasonality, growth of functional beverages has been substantial. A SPINS Distributor Information Study showed that sales of these items through the entire natural products channel increased 50.7 percent for the 12 months ending October 1998 vs. the prior year. Also: We are in the highest % group: Dollar Share of Functional Beverages Segments Natural Products Supermarkets ($2 million+) 10 Months Ending October 1998 Lifestyle/Wellness Beverages 32.0% Meal-Replacements Beverages 30.1% Medicinal Teas 30.6% Isotonic Drinks 7.3% Just wait till the world learns about Basics Plus, a dairy-based probiotic drink with Proventra. A product found in the dairy case with a 70 day shelf life containing powerful immune factors to enhance and supplement the immune system. Not a product grouped in the functional food aisle with the other bogus energy bars, vitamin/herb supplement drinks or medicinal teas. Steve

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