Amazon.com, Inc. (AMZN) Message Board

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Technology Stocks : Amazon.com, Inc. (AMZN)

AMZN 232.83

+0.2%

2:40 PM EST

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To: brian z who wrote (44254)	3/6/1999 11:24:00 AM
From: Glenn D. Rudolph	Read Replies (1) of 164684

These online initiatives have tended to provide high conversion rates. We expect Amazon will continue to take advantage of these proven direct marketing techniques. These people only look at the side of th equation that fits their preference. There has not been enough history to make any decisions to state that online initiatives have tended to provide high conversion rates. Then there is this: We expect Amazon will continue to take advantage of these proven direct marketing techniques. We know this is not proven online but maybe in traditional brick and mortar store promotions. I keep hearing how online marketing is far different than the traditional store method. Now they use traditional metrics to boost Amazons marketing concept. This story is becoming more comical all the time. The bulls will not give up even though the fundamentals are failing at an increasing rate. The only fundamentals that Amazon had going for it is top line growth. Now that is coming into question but only perfection ahead. Yeah right<G> Glenn

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