Hambrecht & Quist Research Report that was released on March 5th. For those who haven't read it yet, here it is:
**** Hambrecht & Quist **** Hambrecht & Quist **** Hambrecht & Quist **** Company: Yahoo!, Inc. Price: 402 Recommendation: BUY Notes: a, f
Firm: Hambrecht & Quist Department: Technology Industry: Communications Technologies Date: 3/5/99 Q1 Q2 Q3 Q4 FY 1999E 0.08 0.09 0.10 0.12 0.40 PREV 0.08 0.09 0.10 0.11 0.37 2000E 0.12 0.13 0.13 0.14 0.52 PREV 0.11 0.12 0.12 0.13 0.48 52-Week Range 28-445 ** Market Cap 47,133 Shares Out 117 ** Avg.Pg.Views/dy 167 M Advertisers 2,250 ** Gross Margin 90% Cash Balance $482 M ** FY Revs $400.0 CY EPS 0.40 ** CY P/E NM
Yahoo!: Raising Recommendation to BUY
We are raising our recommendation on Yahoo! to BUY to reflect the company's strenghtening position in an ever-expanding, yet ever more fractionalized Internet marketplace. While valuation is still a significant concern, management presentations made at H&Q's planet.wall.street Internet conference and Yahoo!'s first analyst day have convinced us that Yahoo! is better positioned than ever before to fully capitalize on a broadening range of opportunities in the Internet space and thus more fully support over the long-term the heady valuations put upon its stock. Yahoo! turns four years old today. And if you ever wanted proof that Internet years are like dog years, now you have it. In a presentation at H&Q's planet.wall.street conference Monday, and again Thursday at the company's first-ever on-site briefing for financial analysts, the Web leader gave a compelling argument that its business model is maturing even faster than we had expected. What had been a play principally on banner, keyword and premier-placement advertising now appears poised to capture significant new revenues from direct marketing and subscription services. Yahoo! also seems ready to make bigger acquisitions, continue controlling costs and to participate in the newly emerging means of accessing the Internet via low-cost computing appliances and broadband access. As a result, we are more confident than ever that Yahoo! will be able to maintain - and over the long-term improve - its already healthy revenues and operating profit. While we still harbor significant concerns regarding valuation - Yahoo!'s $35.5 billion market capitalization represents a trading multiple of 89 times its 1999 projected revenue of $400 million - we also note that Yahoo! current trading price is 32% below its all-time high of $222.50 reached Jan. 12. While Internet valuations as a group may rationalize over time, we fully expect Yahoo! to remain a front runner in terms of operating fundamentals and expect that leadership to continue to fetch a comparative premium in terms of stock price long-term.
Highlights
- Yahoo!'s competitive positioning is stronger than ever. Since its inception as a company on March 5, 1995, Yahoo! has built an ever-expanding collection of popular Web services. What began as a search and directory site, now gets only 20 percent of its traffic from these original offerings, as users spend more time with chat, free e-mail, personal calendars, shopping, sports and soon - with the pending acquisition of GeoCities - personal home pages. Yahoo!'s execution has been excellent, and sets the standard for all Web portals. Meanwhile, Yahoo!'s rivals are in flux. While we consider Lycos' proposed merger with USA Networks strategically sound, Lycos still faces the daunting task of working through the e-commerce driven combination over the months ahead. Microsoft's portal efforts are suffering from a lack of integration and a strong Web leader beneath President Steve Ballmer and CEO Bill Gates, not to mention the distraction of a major antitrust lawsuit and a long-delayed effort to complete its new Windows 2000 operating system. Infoseek is still developing its partnership with Disney. In sum, Yahoo! appears poised to continue its blistering growth, while many of the company's biggest competitors risk at least a near-term loss of focus and momentum. - New revenue sources. The company's core revenue stream is banner, keyword and premier placement advertising, with a growing slice of transaction commissions from online retailers. In presentations at Snowbird and to financial analysts, company officials disclosed plans for promising new revenue lines. For instance, Yahoo! is developing a new direct marketing service, attacking a $162 billion traditional direct marketing industry. While Yahoo!'s revenues from direct marketing are nominal now, they appear likely to grow rapidly, as the company leverages its 35 million base of registered users, and 20 million Yahoo! mail users. Yahoo! is also cautiously pursuing opportunities for subscription fees and paid premium services. These efforts commenced with Yahoo!'s acquisition last year of Viaweb, a Web storefront service that charges merchants up to $400 per month for catalog hosting. Expect Yahoo! over time to layer on new fees for other premium services, including high-end stock and financial information, auction listings (mirroring eBay's auction charges) and technical services for power computer users. Yahoo! is also aiming to collect new fees for the distribution of personalized news and content alerts to pagers and personal information managers, as it targets new computing appliances. While this will not be an easy undertaking given that Web users today perceive Yahoo! as a "free" Internet offering, we believe the company will be able to pull it off in those areas where it really does provide value-add. - Higher-profile acquisitions. On Jan. 28, Yahoo! announced its largest acquisition ever, a $3.5 billion, all-stock purchase of GeoCities. The deal, set to close by the end of May, combines the No. 2 (Yahoo.com) and No.3 (GeoCities.com) most visited Web domains, after AOL.com. Yet, beyond building traffic, the transaction also signals a change of strategy for Yahoo!. For the first time, Yahoo! will own and invest in a brand other than Yahoo!. Company management made a point of saying that they expect to do more of this. They believe that now, for the first time, the Yahoo! brand is strong enough to exist side by side with other brands. Previously, Yahoo! confined its purchases to companies so small that its brand could subsume the other brands. The switch to a multi-brand strategy - which Lycos has used with great success to rapidly build its Web reach - promises to let Yahoo! more rapidly expand its own Internet audience. Indeed, Yahoo!'s GeoCities acquisition highlights the promising potential of intertwining separate, but popular Web domains. Yahoo! intends to grow GeoCities revenues by targeting auctions and e-commerce offerings at GeoCities homesteaders, something GeoCities has not successfully accomplished on its own. Yahoo! also intends to offer GeoCities home-page building technologies to registered Yahoo! users, and to provide GeoCities homesteaders access to Yahoo!'s chat and e-mail services. Eventually, both properties will offer a mix of each site's features in a customizable, drag and drop menu of Web tools. - Broadband ambitions. With Excite's pending merger with @Home, and the increasing focus of Web sites like Snap and, to a lesser extent, AOL, on high-speed Internet access, investors have been increasingly concerned about Yahoo!'s positioning in the emerging broadband world. With good reason. Yahoo! has yet to strike a distribution deal with a broadband service. Expect this to change, however. Yahoo! management suggested that they intend to strike a broadband distribution deal by the second half of this year. Meanwhile, Yahoo! has been quietly developing content for the emerging world of high-speed Internet access. In a project dubbed Turbo Yahoo!, the company has been testing content and services optimized for broadband access. Yahoo! has also been labeling content in its directory as text, audio and video. If the company chose, today it could roll out a multimedia Turbo Yahoo! service for surfers getting online via high-speed connections. - International opportunities. Perhaps Yahoo!'s biggest opportunities lie overseas. Today, roughly half of the 130 million Web surfers live outside of the United States. Yahoo! has an aggressive strategy of attacking this audience, with localized versions in 18 countries, featuring local language content and local site directories maintained by local staff. Yahoo! is containing development costs by operating the overseas sites on Yahoo!'s low-cost site-serving platform. Yet Yahoo!'s international ambitions are large. The company is aiming, so far with success, to attract more than half of the surfers in the countries it enters. That puts it in an excellent position to participate in the emerging market for Web advertising and e-commerce overseas In the midst of all these growth opportunities, Yahoo! management has signaled that their emphasis on profitability and cost-containment remains as strong as ever. That bodes well for the stock. While it is richly valued today, reflecting both Yahoo!'s strong performance and the continuing high investor demand for Internet stocks, the valuation seems at least somewhat more reasonable given the company's broadening range of business opportunities and revenue streams. We believe Yahoo!'s model is stronger than ever as evidenced by our raised operating predictions and that the company is truly poised to emerge as one of the the media leaders of the 21st century. For the reasons outlined in this report, we are raising our recommendation to BUY
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