Amazon.com, Inc. (AMZN) Message Board

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Technology Stocks : Amazon.com, Inc. (AMZN)

AMZN 229.60

+1.5%

3:59 PM EST

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To: Brian K Crawford who wrote (44335)	3/7/1999 10:43:00 AM
From: tonyt	Read Replies (2) of 164684

Comparison of AMZN to AOL is flawed. Once AOL has a user signed up it is much easier for them to retain that user than it is for AMZN. For a user to leave AOL they have to invest a fair amount of time finding another ISP, then they have to uninstall AOL, load the new software, etc. For a user to 'leave' AMZN, all they have to do is click on another web site. Does AMZN reward its customers (...other than with Mugs)? If a customer spends $XXX.XX in a certain period, do they get a discount on future purchases? If buy over XX books/cd's in a single visit, do I get a discount? I should as AMZN's cost is lower if I buy 10 books today instead of a book a day. If a users has bought only books, does AMZN try to get them to buy cd's by giving them a discount on their 1st CD purchase? Amazon does not appear to be doing anything to retain current users. Its only after they become 'inactive' that they do anything. Management appears to be wasting this 'valuable database of users' that they have.

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