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Strategies & Market Trends : Gorilla and King Portfolio Candidates

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To: Mike Buckley who wrote (697)3/7/1999 11:06:00 AM
From: Tony Viola  Read Replies (1) of 54805
 
Mike, Re: "On that note, a good friend suggests that the biggest threat to EMC becoming a
gorilla is that storage, even their high-end storage, could become commoditized."

Interesting, but I don't know. EMC is differentiating themselves now with software that enables customers to do things like protect, migrate and/or share data across mainframes, Windows NT and UNIX systems, etc., etc. CEO Ruettgers said a couple of weeks ago that EMC was the fastest growing "software" company, currently at about a half billion in software sales a year.

As long as EMC can continue to invest in R&D and keep themselves differentiated through software, maybe also hardware, I don't see any commoditization of top end storage. Competition from IBM, Sun, Compaq, yes. Good article about EMC in March 15 issue of Business Week.

Tony
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