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Technology Stocks : Internet Guru Discussion
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To: steve harmon - analyst who wrote (478)3/8/1999 1:20:00 AM
From: Boaz  Read Replies (1) of 4337
 
XMCM, YHOO, AMZN – what is the future of direct Email marketing?

Steve, It looks like direct marketing is becoming a buzzword. XMCM is claiming to be successful at its implementation, while recently YHOO is naming it as a major growth factor in its future. Are others, like AMZN, likely to follow? What is your take on it? Should we run for shelter from those incoming Email campaigns?

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