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Technology Stocks : MySoftware (MYSW)

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To: tmeyers who wrote ()3/8/1999 7:10:00 AM
From: Roy F   of 139
 
ZDNet Linking to MySoftware Company's Revolutionary E-Prospecting Service

MyProspects.com(TM) Featured on ZDNet.com's Small Business Advisor Web Site


March 8, 1999 06:00 AM
PALO ALTO, Calif., March 8 /PRNewswire/ -- MySoftware Company MYSW today announced that Ziff Davis' (NYSW: ZD) ZDNet, will feature a link MyProspects.com from the Small Business Advisor portion of the ZDNet Web site (www.zdnet.com/smallbusiness/) as part of a new agreement initiated between the two companies.
According to Media Metrix, ZDNet sites were used by 8.4 million unique visitors in January. Beginning in March 1999, ZDNet.com will offer MyProspects.com to visitors through its Small Business Advisor Channel. ZDNet's Small Business Advisor, a one-stop source for tech-savvy business solutions and advice, will provide a prominent link to MyProspects.com, the world's first e-prospecting Web site to help small businesses find new customers and grow their business. The Internet service, launched in December of 1998, allows users to select a profile of their desired customers and instantly download highly targeted new contact data from over 13 million business listings and 180 million consumer records.

"We are thrilled that ZDNet realizes the value that MyProspects.com can bring to their large base of small business customers," commented Joe Cortale, MySoftware's senior vice president of worldwide sales and business development. "By co-marketing this incredible, value-added service to ZDNet's audience, we hope to reach small businesses to help them use the Internet to effectively market their businesses."

"The MyProspects.com e-prospecting service addresses our audience's continuing need to grow their small businesses, and it adds a most useful component to our suite of integrated products and services for the small business market," said Dan Farber, vice president and editor-in-chief for ZDNet.

About ZD Net

Ziff-Davis Inc. is a leading integrated media and marketing company focused on computing and Internet-related technology, with principal platforms in print publishing, trade shows and conferences, online content, market research and education. The company provides global technology companies with marketing strategies for reaching key decision-makers.

About MySoftware Company

MySoftware Company is a leading provider of productivity software and Internet services for small businesses. By combining powerful software with effective, affordable Internet and annuities solutions, anyone can turn their PC into a direct marketing powerhouse. As the perfect complement to its retail software products, MySoftware's Internet services are dedicated to helping businesses find new customers (www.MyProspects.com) to grow their businesses. MySoftware actively works with some of the world's best-known companies to provide productivity solutions for their small business customers. More information on MySoftware and its alliances and products is available on the World Wide Web at www.MySoftware.com.

SOURCE MySoftware Company
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