Stock Watcher, Ref: SFLK, great marketing news will help sales...
Softlink Begins Production of Direct Response Marketing Campaign Featuring E-Mail VoiceLink
Business Wire - March 08, 1999 09:18
SANTA CLARA, Calif.--(BUSINESS WIRE)--March 8, 1999--Softlink, Inc. (OTC BB:SFLK) today announces the engagement of Anaheim, Calif.- based Caudill & Associates, Inc. to develop, produce and launch a national, direct response advertising campaign for the Company's E-Mail VoiceLink software.
Softlink's President, William Yuan, said of the relationship with Caudill & Associates, Inc., "We are delighted to be working with such a seasoned producer as Bob Caudill in the creation of the E-mail Voicelink direct response advertising campaign. This campaign will allow television viewers nationwide to experience a full demonstration of E-mail Voicelink and place product orders directly through a toll-free number. These media spots will also play a key role in raising consumer awareness of both the Company and E-mail VoiceLink. Softlink has sought, and we are confident that we have found in Caudill & Associates, Inc., the very best talent to develop and produce the Company's direct response advertising campaign."
"E-Mail VoiceLink is a powerful communication tool that is truly simple to use, and the current availability of Inexpensive multimedia computers and a record increase in overall E-mail usage makes the timing of this Voicelink direct response campaign perfect", said Bob Caudill, President of Caudill & Associates, Inc.
Voicelink's $19.95 price point and functionality directly address the key features necessary to a successful direct response advertising campaign: low price, high perceived value and money, time and labor savings through product usage. The Company's direct response television spots will provide viewers with a full demonstration of how easily E-mail Voicelink messages can be created by the sender and opened by the recipient. Clear examples of communication between friends, family and business associates will showcase the value of E-mail Voicelink as a powerful and flexible communication tool. Both one minute and two minute versions of the E-mail Voicelink commercial will be produced for use in the Company's direct response television campaign.
Founded by Bob Caudill in 1986, Caudill & Associates, Inc. is a full service production, post-production, and media management firm specializing in Direct Response Advertising. Caudill has produced and directed more than five hundred direct response programs for a wide array of clients including: Intuit, Quantum, Guthy Renker, Canon, NEC and Yamaha. Most recently Caudill & Associates, Inc. is responsible for the direction and production of the tremendously successful Internet Tool Box infomercial campaign.
Founded in 1996, Softlink is an industry leader in the development of compression and composition technology, bringing a new dimension of multimedia functionality to Internet communication. For more information about Softlink, or to see a demonstration of the software, visit the Company's web site at www.sonk.com. You may also request further information via e-mail at info@sonk.com, or contact Gerard D'Amaro at Market Solutions at (561) 367-0363.
Certain matters discussed within this press release may be forward looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements are inherently uncertain, and actual results and activities may differ materially from those estimated or projected. Although the Company believes that the expectations reflected in any forward looking statements are based upon reasonable assumptions, it can give no assurances that its expectations will be attained. The Company has no obligation to update the statements contained in this report or to take action that is described herein or otherwise presently planned.
CONTACT: Market Solutions
Gerard D'Amaro, 561/367-0363
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