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Non-Tech : Bill Wexler's Dog Pound

REFR 1.700

+4.7%

3:59 PM EST

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To: Sir Auric Goldfinger who wrote (148)	3/8/1999 3:37:00 PM
From: Michael	Read Replies (1) of 10293

<<But judging from Thursday's earnings and sales releases, Costco is holding up in the face of sell-at-a-loss retailing. And just in case, the Issaquah, Wash.-based retailer has set up a storefront on the Internet. The company launched its Costco Online Web site in October. No, a C-130 transport plane won't be dropping 60 cartons of toilet paper in your backyard. Online merchandise ranges from computers to flowers. But the virtual address allows the company to sell a number of items that it can't afford to keep in stores, such as $92,000 diamond rings. And unlike a variety of online retail newcomers, Costco has shown that it can sell goods cheaply in the real world and still make money. It's a little early to tell whether Costco's business model is selling in cyberspace, but analysts think the company is a prime candidate for Web success. "What Costco's doing is smart in that it capitalizes on their positioning in the market as a low-cost provider, but it's not just copying what it has in its stores," says analyst Laura Richardson of Pacific Crest Securities. >>

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