Broadband Technology Will Revolutionize Everyday Life
March 8, 1999 06:31 PM
LAGUNA NIGUEL, Calif., March 8 /PRNewswire/ -- Broadband communications technology is on the verge of a tremendous growth curve that will change virtually every aspect of life, according to Tom Engibous, chairman, president and chief executive officer of Texas Instruments TXN .
Addressing the Morgan Stanley Dean Witter Semiconductor & Systems Conference, Mr. Engibous said the significance of the bandwidth revolution lies in its power to bring instantaneous information to consumers. Better- informed customers will raise the bar for quality and price, altering the rules of the game and spurring an era of "hyper-competition" between marketers.
"In the not too distant future, we will soon outgrow megabits and start talking about gigabits and terabits," he said. Noting that this massive broadband expansion will fuel a host of new digital electronic applications, with far-reaching impact beyond the high-tech industry, Mr. Engibous stressed that businesses need to recognize its implications in order to remain competitive. "It's essential that we make unlimited bandwidth one of the key assumptions in our strategic planning processes".
Texas Instruments points to the digital signal processor (DSP) as the key to unlocking broadband technology. "DSPs are the engines of the digital age of communications and will power the growth of bandwidth," Engibous said.
The major hurdles in bringing this vision to bear, said Mr. Engibous, lie not in technology but in action -- in the development of industry standards and interoperability on a national and global scale.
"I believe the biggest challenge we face is for all companies who have a stake in the bandwidth game to work together to bring this technology to consumers better, faster and cheaper," he said. "If we can work through the technical issues and come together as an industry to speed broadband access, then we have the capability to change the world."
NOTE TO EDITORS: Texas Instruments Incorporated is a global semiconductor company and the world's leading designer and supplier of digital signal processing and analog technologies, the engines driving the digitization of electronics. Headquartered in Dallas, Texas, the company's businesses also include materials and controls, educational and productivity solutions, and digital imaging. The company has manufacturing or sales operations in more than 25 countries.
Texas Instruments is traded on the New York Stock Exchange under the symbol TXN. More information is located on the World Wide Web at ti.com.
SOURCE Texas Instruments Incorporated
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