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Strategies & Market Trends : Gorilla and King Portfolio Candidates

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To: Martin Rasch who wrote (715)3/8/1999 8:43:00 PM
From: Daiju Kohno  Read Replies (3) of 54805
 
This is my first post on this thread, and I am somewhat new at the GG, but it seems to me that DELL should be a Gorilla. Why? Well, let's apply LindyBill's definitions:

"A company that controls it market because it has a discontinuous
innovation ,one that is not compatible with existing systems. The market is in a hyper growth stage, and they control the architecture. There is a high switching cost to using some other company's product"

It seems that DELL controls the 'direct PC sales market' because no one else can mimic or implement DELL's system. There is still strong demand for PC's, and other companies are having a hard time making DELL's system compatible with their own (CPQ). Although DELL may not have any patents, the difficulty in executing their marketing system as successfully as they have, seems to me, to be proprietary enough.

Although it does not fit exactly, it seems close enough if you look at DELL's innovation/product as a marketing system rather than PC's.

JMHO

DK
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