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Strategies & Market Trends : Anthony @ Equity Investigations, Dear Anthony,

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To: Brasco One who wrote (18465)3/9/1999 10:07:00 AM
From: lazar921  Read Replies (2) of 122087
 
EFAX, more dot.com nonsense. bs press yesterday. nice call.
MENLO PARK, Calif.--(BUSINESS WIRE)--March 8, 1999--eFax.com (NASDAQ: EFAX), a leading Internet document communication provider, announced today that its free consumer service called, "eFax.com," has signed up over 100,000 users in less than one month of operation.

eFax.com offers a fax number to individuals so they can receive private faxes to their own email account. eFax.com has quickly caught on with thousands of mobile professionals, small business owners, and home office workers who are seeking faster, more efficient, and more reliable ways to overcome the frustrations and hassles of trying to receive paper documents remotely. As the first company to provide such a free, unlimited Internet service, eFax.com is setting a new standard with its easy-to-use, proprietary fax-to-email delivery technology.

"eFax.com has become an indispensable tool, especially when I am on the road and require fast, reliable, and secure transmission of documents," said Tom Kippola, managing partner of the Chasm Group, a high-tech, market strategy consulting firm located in San Mateo, Calif. "With my eFax.com account, I can receive faxed documents anywhere, at anytime, all from the convenience of my laptop."

This free service unites the 500 million global fax users with 100 million email users. In effect, eFax.com turns every standard fax machine into an Internet on-ramp. For millions of on-the-go professionals, this is a revolution in their document communication -- reducing paper clutter and making faxing accessible -- anywhere at anytime.

"eFax.com has quickly gained the leadership position in fax-to-email," said FaxWire Editor Peter Davidson. "The eFax.com service is simple enough to actually change communication habits of both individual users and corporations. People are able to manage paper faxes in an integrated fashion with their email accounts. It's a market with millions of potential users over the next few years."

"We are very pleased to have reached the 100,000 user mark in less than a month, ahead of our expectations," said Rudy Prince, president and CEO of eFax.com. "We're also seeing strong usage, with about a quarter of a million pages processed in the first month. More importantly, the customer feedback has been exceptional, indicating strong interest in our future revenue-generating premium services and corporate programs. While the initial first-to-market press did a great job kicking off sign-ups in the first week, our recent advertising programs -- including banners, coupled with some ads in newspapers and radio -- are creating new market reach and are building additional momentum."

eFax.com is easy to get and simple to use. Users go to www.efax.com to sign up for their personal eFax number and with minimal registration information they are quickly provided their free, individual fax-to-email number. The number is like any other fax number with an area code and seven digits. Paper faxes are sent to an eFax.com number from any standard fax machine and automatically routed via the eFax.com Service Center. There, eFaxes are converted to digital form, compressed and password protected (if requested), then forwarded to the users' email accounts for fast downloads.

For more information, visit www.efax.com, or call eFax.com at 1-877-EFAXCOM, 650/324-0600, or fax 650/326-6003.

About eFax.com

eFax.com, Inc. (NASDAQ: EFAX) is a leading provider of Internet document communication solutions. eFax.com has a range of products that allow users, regardless of technical expertise, to manage and distribute paper and digital documents easily. The company's flagship products are HotSend, free software to ease sending email attachments, and eFax.com, a free fax-to-email consumer service. The company also sells hardware products, and is headquartered in Menlo Park, Calif. For more information, call 650/324-0600, fax 650/326-6003, or visit www.eFax.com.

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995:

With the exception of historical information, the statements set forth above include forward-looking statements that involve risk and uncertainties. The Company wishes to caution readers that a number of important factors could cause actual results to differ materially from those in the forward-looking statements. Those factors include the following: the uncertain performance, user adoption, and financial results from products integrating fax technology with the Internet; operating difficulties in successfully combining the businesses of the Company and DocuMagix; the size and timing of and fluctuations in end user demand for the Company's branded products and OEM products incorporating the Company's technology; the fact that the Company's markets are characterized by rapidly changing technology, evolving industry standards and frequent introductions of new products and enhancements, and the Company's ability to respond to such changes; difficulties which the Company may experience in completing the development of turnkey designs for OEM customers, its color technology or other products; the fact that the multifunction and color markets targeted by the Company are at an early stage of development; the highly competitive nature of the markets for the Company's products; the phase-out or early termination of the Company's branded products or OEM products incorporating the Company's technology; the Company's ability to attract and retain skilled personnel; the Company's reliance on third party suppliers for components used in the Company's products; the quarterly variability in the Company's bookings and design wins; and the Company's reliance on a relatively small number of OEM customers for a large percentage of its revenue. These and other factors which could cause actual results to differ materially from those in the forward-looking statements are also discussed in the Company's filings with the Securities and Exchange Commission, including its recent filings on Form 10-K, Form S-8, Form 10-Q, and Form S-1.

Note to Editors: (c) 1999 eFax.com, Inc. All rights reserved. eFax.com, the eFax.com "swirl" logo, eFax.com Enabled, JetFax, Microviewer, JetSuite, PaperMaster, Documagix and the JetFax logo are trademarks or registered trademarks of eFax.com, Inc. All other trade names and marks are the property of their respective companies.

CONTACT:

eFax.com

Janice V. Kapner, 650/688-6841
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