More News:
GoodNoise and Creative Form
Strategic Partnership
PR Newswire - March 08, 1999 07:45
GoodNoise MP3s to be Bundled With Creative's Project
NOMAD Line of Portable Digital Audio Players; Creative to
Feature GoodNoise Tracks on Web Site
PALO ALTO, Calif., March 8 /PRNewswire/ -- GoodNoise
Corporation (OTC Bulletin Board: GDNO), the leading seller of
downloadable music on the Internet, and Creative Technology
Ltd., the renowned innovator of market- leading multimedia
solutions for personal entertainment, today announced a strategic
partnership focused on promoting the growing market for
downloadable music. The partnership was announced Saturday at
a press conference at the 1999 New York Music & Internet
Expo.
Under the terms of the agreement, which encompasses both
marketing and development initiatives, Creative will bundle
GoodNoise tracks with its newly announced line of portable digital
audio players, include GoodNoise branding on product packaging
and collateral, and feature and sell music from the GoodNoise
catalog on the Creative website. Creative will also include a copy
of FreeAmp, an open source development MP3 player supported
by GoodNoise, on the CD included with the new portable digital
audio players. In addition, GoodNoise will promote and sell the
Creative's line of portable digital audio players on its website. As
part of the agreement, the companies will include promotional
offers for downloadable music in other Creative products including
the Sound Blaster Live! sound cards.
GoodNoise and Creative also plan to work together to enhance
existing technology to provide consumers with open, flexible
solutions that make purchasing, downloading, storing and playing
music extremely easy. For example, GoodNoise and Creative will
work to provide an interface between Creative's Project
NOMAD line of portable digital audio players and the FreeAmp
music player software, which will allow users to easily transfer
songs and play lists in FreeAmp directly to the digital music
players.
"Much of Creative's success has resulted from a clear
understanding of what consumers want," said Gene Hoffman,
president and CEO for GoodNoise. "Both GoodNoise and
Creative share a passion for providing music fans with easy to use
products that empower them to use music the way they want.
We're excited about Creative's entry into the portable digital audio
player market."
"While much of the music industry has been talking about
downloadable music, GoodNoise has been out acquiring content
and pioneering the market," said Hock Leow, vice president of
multimedia, Creative Technology. "Through these aggressive
efforts, GoodNoise has built a catalog of premier content. By
combining this content with innovative digital devices undertaken in
Project NOMAD to make music portable, we believe we can
take electronically distributed music to the next level."
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