This sounds like a winner. I shouldn't have got those puts:
biz.yahoo.com
McDonald's launches guacamole burger in Mexico
MEXICO CITY, March 9 (Reuters) - McDonald's serves beefless burgers in India, and the French can order beer with their
McDeluxes. Now the world's largest fast-food chain is adjusting its menu to suit the Mexican palate by offering a burger with
guacamole and white cheese.
Oak Brook, Ill.-based McDonald's Corp. (NYSE:MCD - news) on Tuesday forecast 16 percent growth in Mexico this year, partly because it aims to sell more
than 400,000 of the new burgers, called ''McMexicanas,'' every month. Mexico's 142 McDonald's restaurants, visited by some 24 million customers last year,
began serving the new burger this week.
''The main objective of launching this product is to attend to the tastes and preferences of our clients, which we gleaned through market studies,'' Jose Carlos
Gonzalez, McDonald's president in Mexico, said in a news release.
McDonald's operates about 24,800 restaurants worldwide, about half of them in the United States,
The McMexicana is not spicy, as McDonald's already offers three types of hot chile sauce in Mexico. The company says 86 percent of its customers in the country
put ''salsa'' on their McDonald's meals.
McDonald's said it would purchase 20 metric tons of Mexican-grown Hass avocados a month to produce 13.5 metric tons of guacamole, an avocado-based
Mexican sauce.
A Mexican company will provide the cheese. |
