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Biotech / Medical : CMTR-CHEMTRAK FDA OK
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To: jeeza who wrote (317)2/14/1997 2:45:00 PM
From: Dan Berger   of 1172
 
This thought came to me in the shower this morning.

I've been struggling to understand the ColoCare distribution agreement since it was announced. This morning I had the thought that CMTR may have entered into this agreement to give more "breadth" to their product line. Why is that important? Considering the relative failure
of Cholestrak and its low profile in retail outlets, I bet CMTR will attempt to get retail stores to give them more "shelf space." One wayt to do this is to have multiple products under the "Home Diagnostics"
label.

Think their new marketing person from P&G knows a little about the important of shelf space in consumer products?
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