Amazon.com, Inc. (AMZN) Message Board

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Technology Stocks : Amazon.com, Inc. (AMZN)

AMZN 223.46

+0.4%

1:57 PM EST

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To: Jay8088 who wrote (44921)	3/10/1999 7:17:00 AM
From: Glenn D. Rudolph	Read Replies (1) of 164684

<<If you are long any equity and if you are one-hundred percent wrong and the stock goes to zero, you can lose 100%. >> I have found out the same thing can happen when you short AMZN... Jay, Actually, being short can be much worse. I was short $240K of AMZN last March and had I been long, I max loss was $240K. AMZN procceded to double in price so my loss was $480K. Then it doubled again so my loss was $960K, etc. The loss was far greater than the first $240K with which I started. That cannot happen when one is long unless you average down. Glenn

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