Go2Net Unveils National Advertising Campaign for the Go2Net Network
'What's Next' Debuts in USA Today
Wednesday March 10, 8:30 am Eastern Time
Company Press Release
SOURCE: Go2Net, Inc.
Go2Net Unveils National Advertising Campaign for the Go2Net Network
'What's Next' Debuts in USA Today
SEATTLE, March 10 /PRNewswire/ -- Go2Net, Inc. (Nasdaq: GNET - news), a network of branded, technology and community-driven Web sites, today introduced its first national offline brand advertising campaign, designed to generate consumer and Internet industry awareness of Go2Net and the Go2Net Network ( go2net.com ). Developed under the tagline of 'What's Next' with the Seattle-based Hadley Green Advertising agency, Go2Net's first creative campaign, 'When You're Done Surfing,' debuts today with a full-color ad in USA Today.
''The Go2Net Network has steadily grown into one of the Internet's most popular destinations without any concerted advertising efforts, and the next step is to apply an innovative mix of strategies to introduce millions of additional Internet users to Go2Net,'' explained John Keister, Go2Net President. ''We're excited about the scope and creativity of the brand advertising program and believe it will be an instrumental part of the Go2Net Network's continued growth.''
Through 1999, Go2Net's print advertising program will extend to such outlets as Wired, The Industry Standard, MediaWeek and AdWeek, among others. The company will also undertake a targeted national outdoor advertising campaign, focused on five major markets: New York, Los Angeles, Chicago, Boston and San Francisco. Go2Net will also integrate a variety of online advertising programs with its offline efforts.
''It sometimes takes Internet users a while to surf around before they can truly appreciate the differential benefits the Go2Net Network offers,'' said Dick Hadley, president of Hadley Green Advertising. ''We've developed a very memorable program to let people know that when they're done surfing and ready to have the most efficient, productive and satisfying experience possible, Go2Net is the place to be.''
About Go2Net, Inc.
Go2Net is a network of branded, technology- and community-driven Web sites focused on the following categories: personal finance, search, commerce, and games. The company also develops Web-related software. The Go2Net Network's properties include: Go2Net Personal ( go2net.com ), which provides users with a comprehensive Internet start page offering customizable news, discussion, and stock information, as well as direct access to Go2Net's own finance, search, free Web hosting, shopping and Java multiplayer game sites; Silicon Investor ( siliconinvestor.com ), the Web's premier financial discussion site; StockSite ( stocksite.com ), which offers proprietary articles, portfolio tracking tools, company research and news relating to business and finance; MetaCrawler ( metacrawler.com ), a metasearch service that combines various existing search/index guides into one service; 100hot ( 100hot.com ), the Internet's premier category-by-category ranking index of Web sites; HyperMart ( hypermart.net ), the Web's leading provider of free business hosting services; WebMarket ( webmarket.com ), a one-stop comparison shopping service; and PlaySite ( playsite.com ), the Web's premier Java-based multi-player games site. The company's Go2Net Labs division develops innovative technologies to enhance the features and functionality of the Go2Net sites and for licensing to other Internet companies.
This announcement contains forward-looking statements that involve risks and uncertainties, including those relating to the company's ability to grow its user and advertiser base. Actual results may differ materially from the results predicted and reported results should not be considered as an indication of future performance. The potential risks and uncertainties include, among others, the company's limited operating history, the competitive environment in which the company competes, the early stage of the Web as an advertising and electronic commerce medium, the company's dependence on advertising and sponsorship revenues, the company's dependence on strategic relationships to drive traffic to its Web sites, consumer acceptance of the company's new products and services, the company's ability to develop and integrate new technologies and services into its existing services, and the increased use of the Web for commerce. More information about the potential factors that could affect the company's business and financial results is included in the company's Annual Report on Form 10-K for the year ended September 30, 1998 and Quarterly Report on Form 10-Q for the quarter ended December 31, 1998, which are on file with the Securities and Exchange Commission.
CONTACT: Mark S. Peterson, Director of Public Relations of Go2Net, Inc., 206-447-1595, or mark@go2net.com.
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