Off Topic but related:
News
IDC Lays Down New Rules for Net Success IT vendors will have to work hard to secure a share of the exploding Internet market, research company International Data Corp. said Tuesday at its annual
Directions conference.
The Euro Expected to Aid E-commerce
European e-commerce may get a boost over the next few years due to the
gradual phase-in of the euro, said several industry members Thursday in Brussels.
In Brief
100 MILLION SURFERS BY 2000: The latest data from IntelliQuest shows that more than 79 million adults, or 38 percent of the U.S. population, are now online. The online population is expected to reach 100 million by 2000. The study also provides evidence that the demographics of the Web population are becoming more mainstream (see Spotlight).
BROKERS GET THEIR GRADES: Fidelity receives the highest overall customer rating for advice, site performance and transaction confidence, according to a new survey of online brokerage services from Forrester Research. Datek and SureTrade ranked second and third, respectively.
CONTENT CAN LEARN FROM COMMERCE:
Online content ventures should adopt the database-marketing approach used by many e-commerce sites to bring in multiple revenue streams, according to Jupiter Communications research presented at the firm's Consumer Online Forum. By thinking "customers not audience," Jupiter says content sites can build a stronger base of loyal visitors and differentiate their offerings.
NOTED: The value of U.S. business-to-business e-commerce is expected to grow at a compound annual rate of 41 percent, increasing from $138 billion in 1999 to more than $541 billion by 2003, says the Yankee Group. … NetRatings, a Web audience-measurement firm, appointed Allen Weiner as VP of e-commerce services. Weiner was formerly a chief analyst for Dataquest's Internet strategy and digital-commerce services.
- Michiyo Yamada
Spotlight
Spotlight: The Demographics of Who's Online
In the early days of the Web, Net surfers were largely young, techie or upscale males Å not exactly every marketer's target audience. These days, while the online population has changed drastically, it remains a fairly elite group.
Demographics from Mediamark Research show that Web surfers are approximately twice as likely to have high household incomes, college degrees and management positions than the overall U.S. population. They are also more likely to be young, single and Asian.
Looking back to 1996, it is encouraging that the educational, age and gender profile of the online population is approaching that of the U.S. More distressing is the lack of change in the income profile. But an optimist would point out that as the number of surfers doubled during the past three years, growth in Net use among less-affluent demographic segments has kept up with that of the upper crust.
Geographically, Web users can be found in all corners of the U.S. But
according to researcher Inteco, the level of Net use in several major metro areas exceeds the U.S. average.
ity of U.S. newspapers and magazines are leveraging the Net's
potential as a news medium.
Net Gets One-Quarter of All VC Funding
It was a very good year for Net money, according to PricewaterhouseCoopers.
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